How Brands Can Build a Successful App Strategy


NEW YORK (AdAge.com) -- More than a year into the age of the iPhone app, brands are starting to get on board -- and best practices are emerging. At Wednesday's Apps for Brands event in New York, MLB.com CEO Bob Bowman and marketers from Kraft, Bank of America, Benjamin Moore, Zagat and Men's Health convened to talk about what they've learned from their early, successful forays into the space.


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