Nuzzel rolls out automated newsletters to reach people who aren’t superusers of Twitter


This post is by Shan Wang from Nieman Lab


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Nuzzel’s a tool for curating links from your own social media feeds. Now it wants to let you use that curation to make your own publishing and promotion platform. As CEO Jonathan Abrams told our Joseph Lichterman in a Q&A last month: “We think we can do a better job of letting people who don’t necessarily know how to use Twitter use Nuzzel by consuming feeds that other people have created.” The social curation app just added a new newsletter feature that allows anyone to subscribe to a daily email made up of the top five stories from a Nuzzel user’s feed. The newsletter is automatically generated, and subscribers can select the time of day when they want to receive the email. Here, for instance, is what the top of a newsletter of Marc Andreesen of Andreesen Horowitz (a Nuzzel backer) might look like: newsletter_example_andreessen Nuzzel users can choose to
newsletter_dashboard
a specific message at the top of their newsletter, and they’ll also have access to some analytics on their subscriber numbers: newsletter_dashboard As Abrams explained further to me in an email:
Here’s what we think is a typical use case for our new newsletters platform: an influencer (i.e. a celebrity, expert, blogger, journalist, etc.) would promote their newsletter and build an audience, who would get it every day, and then the influencer can promote things at the top of their newsletter. The subscribers would include people who don’t even know how to use Twitter (and therefore are not current Nuzzel users or people following the influencer on Twitter) but do have an email address and can understand getting a newsletter. And then they would get some curated relevant news in their inbox each morning.

“We think there are millions of influencers who do not offer a newsletter today, because it’s too much work without something like Nuzzel,” Abrams wrote, pointing to successful email newsletters like The Skimm that serve up highly relevant content to their subscribers but can take hours to assemble and write. “With our automated system, this is a great way that influencers can create a new channel for their fans.” Expanding beyond Twitter users opens up Nuzzel “to at least ten times the audience,” Abrams says. “If influencers can now use Nuzzel newsletters as a powerful new platform for building their audience and communicating with their fans, that could be the path that hundreds of millions of mainstream users use to discover Nuzzel content.”

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