It looks like congratulations are in order for CNN. They topped a list of media companies with the most Millennial readers. Because they are a massive news company and generally do things very well, you might not think that this is news, but it is
news for a few reasons. The first reason this is news is because they beat out other companies that are focused almost exclusively on the Millennial demographic, like Mic
. The second reason this is news is because they and Buzzfeed made it news thanks to a tiff over who interacts best with young people.
The back-and-forth between the two companies spans a few weeks now, but most notably, Buzzfeed’s editor-in-chief Ben Smith
tweeted this yesterday…
…in response to this:
Here is what the PR department tweeted after Politico
dropped the list
that refuted Smith’s claims yesterday:
They doubled down today:
Clearly, the PR team was ready for the beef!
Not everyone was interested in what they were serving, though:
Of course, as mentioned, this isn’t the first time CNN exchanged barbs with Millennial-focused brands. Jeff Zucker said
earlier this month that Buzzfeed and Vice aren’t “legitimate news organizations.” Smith
responded in Politico
with a sassy remark about Zucker being friends with Donald Trump
and some veiled shade about how the true test of a news organization is how it handles this year’s election.
Today, after CNN’s PR team touted their success, Smith retweeted this:
Grab some popcorn and settle in because this fight is going to continue for at least the next 82 days.
UPDATE — 6:22 p,m. EST
An earlier version of this post did not include Smith’s original tweet about the median age of CNN viewers.
[image via screengrab]