Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens. The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA. Google and Facebook recently announced plans to allow audits by the Media Rating Council, an advertising watchdog group. The rating council can verify ad campaign data such as audience size and other metrics, and does not rely on a platform's own analysis. Continue reading at AdAge.com

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