What’s Driving Ad Tech’s Newfound Sense of Civic Duty on Travel Ban and Beyond


There's a reason why the #NoBanNoWall hashtag features prominently at the top of the Tech:NYC website. The young nonprofit organization, which launched less than a year ago, already is having an impact on the world stage in its role as an unofficial organizer and prodder-in-chief in the tech industry's opposition to the Trump administration's travel ban excluding people from a select group of majority Muslim countries. Those involved with two friend-of-the-court legal briefs signed by tech firms to fight the ban, including several in the ad tech space, suggest that Tech:NYC has been instrumental in corralling tech firms to support those legal advisories. The group, co-chaired by digital ad industry vet and AOL CEO Tim Armstrong and well-known venture capitalist and Union Square Ventures founder Fred Wilson, kicked off its action on the issue in late January, when Tech:NYC executive director Julie Samuels penned an open letter to President Donald in disapproval of his administration's executive order. It was 11:30 a.m. on a Sunday morning when she sent an email to around 80 people encouraging them to sign the missive. By 9 p.m., over 400 had done so, said Ms. Samuels, who has a history in nonprofit advocacy around tech issues. "You don't get 400 CTOs and investors to sign something in a nine-hour period on a Sunday," she said, suggesting the issue clearly struck a nerve among tech entrepreneurs in New York. Continue reading at AdAge.com

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