1. Inside Hearst’s Turbulent Quest to Build a Snapchat Brand (Jessica Schiffer / Digiday)Get the Daily Must Reads in Your Inbox!
2. Brands Are Digging Into GIF Data to Understand Consumer Behavior (Lauren Johnson / Ad Week)
3. Fake Times (Jordan Crook / Tech Crunch)
4. Inside Time Inc.’s Bumpy Yearlong Sales Overhaul (Lucia Moses / Digiday)
5. ‘Truth’ is Diluted When Publishers Chase Scale (Chris Sutcliffe / The Media Briefing)
6. Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest (Garett Sloane / Advertising Age)
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