if this happens, a lot of news sites would have to change their advertising strats.or go out of biz. https://t.co/OboHFsNMif — donut @ me (@dcseifert) April 19, 2017
Google alone will account for over 40 percent of digital advertising revenue in the U.S. this year, according to data from eMarketer. That’s double Facebook’s share.
But the move move makes more sense when you consider that, by leveraging the popularity of Chrome, Google could potentially wrest control over adblocking from popular third-party plugins like Adblock Plus. And Google could use that power to go after competitors like Facebook, which offers competing advertising products. Such a move, on the other hand, could lead expose Google to antitrust suits from regulators concerned about the company using its products to suppress competition. Google could trade one problem for another.