What Insiders Think of IAB’s Plan to Swap ‘Programmatic’ for ‘Automation’


The Interactive Advertising Bureau released a report Wednesday that attempts to rid the advertising world from the word "programmatic" and replace it with "automation." Ironically, the news arrived on the same day as the IAB Programmatic Symposium. "Instead of relying on the false dichotomy of defining overall buying and selling practices as 'programmatic' or not, IAB proposes a framework rooted in the digital supply chain processes that can (or cannot) be automated," the report said. Continue reading at AdAge.com

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