A ‘Contrite’ Facebook Refunds Advertisers, Who Still Want Oversight


It wasn't much of a refund. But in this case it might be the thought that counts. Facebook found an accounting flaw in how it measures certain video ads and is now cutting checks to advertisers for the accounting oversight. It was the first time Facebook has been public about a problem measuring ads, involving billing, since it started disclosing such reporting errors last year, which impacted unpaid posts. Facebook said it found that over a period of about a year it was miscounting a specific type of video ad on its mobile website only -- not in its app, where most people and brands use the social network. On the mobile web, which mostly covers people logged into Facebook in browsers on phones, advertisers were wrongly charged when people clicked on their videos. Continue reading at AdAge.com

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