This post is by Jason Alcorn from MediaShift
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Panel Title: How to Get Better Newsletter Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Elisabeth Goodridge, New York Times; Brady Pierce, Greentech Media Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation. This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be with the webinar sponsor. Handouts: – Presentations will be available to participants. Who should attend: Journalists, editors, growth managers, marketers, publishers, non-profits, and content creators interested in learning about newsletter metrics. Date and Time: February 7, 2017, 10 am PT / 1 pm ET Free! Register now for the online panel! Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required. About the Moderator: Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn. About the Panelists: Clare Carr leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing. Elisabeth Goodridge is the editor of newsletters and messaging at the New York Times. She is tasked with applying deep digital journalism skills to identifying new email and messaging opportunities, establishing efficient operational and reporting structures, and collaborating closely with product and design to best innovate the current portfolio. She was previously senior health producer at U.S. News & World Report and senior business producer at the Boston Globe. Brady Pierce is senior manager of digital marketing at Greentech Media, a creative strategies company that creates branded content including videos, podcasts and webinars. Brady previously worked at Yield10 Bioscience and Tufts University. The post DigitalEd Panel: How to Get Better Newsletter Metrics appeared first on MediaShift.