Google Home Vs. Amazon Echo: Who Won The Holiday Ad Push?


Tech companies offering so-called virtual assistants battled it out over the holiday season, a move that underscores the high-stakes race in becoming the market leader with connected devices. From pricey TV commercials during NFL games to digital ads on websites, Google and Amazon have been locked in a major holiday push, collectively spending over $70 million advertising their devices since Thanksgiving. Beyond the ads, each also cut prices for their miniature smart speakers by 40 percent, shaving $20 off the price this holiday season. Continue reading at AdAge.com

Leave a Reply