India Comes on Strong in Our Viral Video Chart


This week's Viral Video Chart is a little bit like the end of 2017 itself: a motley mix of holiday cheer, year-end reviews and big brands celebrating...the power of big brands. There is a suprise, thoughthe top spot goes to an unexpected contender: Myntra, an Indian fashion e-commerce company. In second place, no surprise: Shell spends big bucks to ensure that its song, "On Top of the World"touting "cleaner" energy and sung by Jennifer Hudson, Pixie Lott, Luan Santana, Yemi Alade and Monali Thakurgets the attention it wants. As always, the chart includes both organic views, where consumers sought to watch a video, and views for paid advertising. .mfp-fade.mfp-bg { Continue reading at AdAge.com

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