Dan Gilbert’s Quicken Takes On Big Tech After Beating the Banks


Billionaire Dan Gilbert's Quicken Loans outgrew almost every U.S. mortgage provider by unfurling technology like its online Rocket Mortgage platform faster than big banks. Now closing in on the industry's leader, Wells Fargo & Co., he's picking more fights: Luring top tech talent to Detroit from Silicon Valley giants like Facebook and Google. "Everything is about innovation, creativity, newness, trying to keep the culture non-bureaucratic," Gilbert, 55, said in a phone interview. "To me, that's how you compete in the world today." Continue reading at AdAge.com

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