Facebook Just Created More Ad Inventory — Through Instagram

Instagram users will now see posts created by people they don't follow, as the photo-sharing platform says it will now show "recommended for you" posts. These include showing videos, pictures that are liked by people the user follows. The move was likely made in an effort meet advertising demand for Facebook, according to a source familiar with the matter. The social network owns Instagram and says it is maxed out on ad inventory. Facebook rolled out ads to its 1.2 billion users on its Messenger platform in July for similar reasons. It's a significant change for Instagram, one that borrows from a similar feature from Facebook. The end result might translate into people discovering new content, or, see posts on the platform they deem annoying. The company says there is an option to "temporarily hide" the new feature, but mentions nothing about turning it off altogether. Continue reading at AdAge.com

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