Decoding Amazon’s Breathless, Jargon-Jammed Holiday Press Release


Amazon's annual holiday press release is out touting the company's accomplishments over the holiday season. It's quite the laundry listlong on hype, short on specifics, and a little wacky (it compares sales of Walter Isaacson's Leonardo Da Vinci book to their weight in Sistine Chapel's paint). But being from Amazon, it's worth wading through the jargon to see what the formidable e-retailer considers important to its business. Here, highlights of the post (and some lowlights too): Continue reading at AdAge.com

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