Enter Your 6-Second Ad or Branded GIF in the Creativity Awards’ Short-Form Category


We'll keep this quick: The Creativity Awards this year has introduced a category dedicated to short-form work. The Short-Form Featured Category will honor the best of tiny but might attention-grabbers, the biggest successes in formats that have become increasingly important in an era of ad avoidance, be they memes in marketing, GIFs by brands or very quick video hits. "We like the idea of encouraging all advertisers to use TV advertising and this is a way to do it," Fox Networks Group executive Suzanne Sullivan said last summer, when Fox started selling 6-second ads in its broadcast of the Teen Choice Awards. Continue reading at AdAge.com

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