Tide’s Brand Safety Problem Is Back as Pods Memes Surge

Just when it almost looked safe for Procter & Gamble Co. to advertise on YouTube again, the meme "eating Tide Pods" has surged again on social media. Videos that seem to show people biting the appealingly designed, highly toxic, concentrated laundry detergent products, which have been around since 2012, have suddenly become hot, such as one showing "furries" (people who like to dress in animal costumes) using Tide Pods as a pizza topping. The new memes that emerged on YouTube and elsewhere come as P&G considers a return to the platform after pulling the plug on paid placements there last year over brand-safety concerns. It's not clear whether this will influence the decision. Continue reading at AdAge.com

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