MSNBC’s 11th Hour Tops Demo on Thursday, CNN’s The Lead Second in Time Slot

Fox News led the way in cable news ratings on Thursday as it topped the key 25-54 demographic and overall viewership in both total day and primetime. Meanwhile, MSNBC’s The 11th Hour topped the key demo and overall audience in its time slot as viewers tuned in to see if the government was going to shut down. According to Nielsen, Fox News averaged 1.668 million total viewers and 343,000 in the demo. MSNBC finished second in both metrics, nabbing a total viewership of 1.132 million and 244,000 in the demographic. CNN pulled in 724,000 overall viewers and a demo audience of 236,000. During the 8 PM to 11 PM primetime hours, Fox news captured 3.008 million total viewers and 617,000 in the 25-54 range. MSNBC was the runner-up in both overall viewership (2.185 million) and the demographic (482,000). CNN averaged 992,000 total viewers and 340,000 in key demo. Fox News’ Hannity was the most-watch cable news program of the day in both total viewership (3.286 million) and the 25-54 demographic (702,000). Hannity’s 9 PM competitor, The Rachel Maddow Show, was second overall in the demo (618,000) and third in total viewers (2.735 million). A live airing of the program at 12 AM also led its time slot in overall viewers and the demo. At 11 PM, The 11th Hour averaged 359,000 demo viewers and a total audience of 1.589 million at 11 PM, pulling ahead of Fox News @ Night, which nabbed 1.566 million total viewers and 351,000 in the demographic. At 4 PM, CNN’s The Lead with Jake Tapper finished second in the demo (233,000), ticking ahead of MSNBC’s Deadline: White House (225,000). Fox News’ Your World with Neil Cavuto led the hour in both the demo (304,000) and total viewership (1.574 million). [image via screengrab] — Follow Justin Baragona on Twitter: @justinbaragona

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