This post is by John Gruber from Daring Fireball
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Jackie Wattles, writing for CNN Tech:
The companies said Wednesday that a $12.99 per-month plan will get you access to Spotify’s ad-free music streaming service and Hulu’s basic package that allows you to stream TV shows and movies with some ad breaks. Paying for both services separately would set you back about $18 — $9.99 for Spotify Premium and $7.99 for Hulu.Seems like a good deal and a smart partnership. This is why I think Apple will roll its upcoming exclusive TV shows into Apple Music — people are naturally reluctant to sign up for yet another subscription. Spitball: $10 a month for Apple Music only (same as now); $15 for Apple Music and TV. Or maybe just give the shows to everyone at the current $10 — focus more on getting as many people signed up as possible, not extracting additional revenue from those who signed up.