DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes

Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor. – Presentations will be available to participants. Who should attend: Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics. Date and Time: June 20, 2018, 10 am PT / 1 pm ET Free! Register now for the online panel! Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required. About the Moderator: Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn. About the Panelists: Clare Carr leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing. You can follow her on Twitter @clareondrey. Evan Mackinder is a senior audience engagement editor at Slate. Previously he was the digital engagement manager at the Sunlight Foundation and outreach coordinator at the Center for Responsive Politics. You can follow him on Twitter @evandmac.  
The post DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes appeared first on MediaShift.

Leave a Reply