Cannes Lions Festival of Technology? Digital presence can seem more crass than creative


This post is by Kate Kaye from Advertising Age - Digital


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From a T-Pain show on a yacht for an ad-tech outfit to a giant yellow Ferris wheel/oven on the Palais to promote Snapchat, flamboyant promotions have transformed advertising's largest festival into something more crass than creative, to hear some industry leaders tell it. The Cannes Lions International Festival of Creativity is a shell of what it once stood for, they say, rapidly losing what set it apart from the tech-centered experiential marketing extravaganza better known as South by Southwest. Others suggest giving the Cannes Lions' tech delegations a chance. Continue reading at AdAge.com

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