Barnes & Noble, Planning Brand Refresh, Turns to Mullen for Creative
Bookseller Barnes & Noble has tapped Interpublic's Mullen, Boston, as its creative agency. The retailer is planning to refresh its brand with an effort that includes an estimated $40 million investment in marketing and a new look for stores, p...
‘Call of Duty: Black Ops’ Keeps Top Spot for Video-Game Sales
"Call of Duty: Black Ops" was again the best selling video game in January, but the much-anticipated "Dead Space 2" secured the third spot on a Top 10 list that meanwhile saw "Disney Epic Mickey" exit entirely.
‘Call of Duty: Black Ops’ Keeps Top Spot for Video-Game Sales
"Call of Duty: Black Ops" was again the best selling video game in January, but the much-anticipated "Dead Space 2" secured the third spot on a Top 10 list that meanwhile saw "Disney Epic Mickey" exit entirely.
Rothenberg Returns to Interactive Advertising Bureau From Time Inc.
NEW YORK (AdAge.com) -- Randall Rothenberg is returning to run the Interactive Advertising Bureau two months after leaving to become Time Inc.'s first digital officer.
Private Equity-Owned Brands to Start Popping Up on ‘Apprentice’
As "The Apprentice" mature, its producers have been testing a new ad-sales technique that its real-estate mogul star, Donald Trump, might endorse: tapping into brands owned by private-equity firms.
Welcome Aboard the Anti-HuffPo Bandwagon; Took You Long Enough!
Visiting HuffPo is, simply, an icky experience -- like visiting pre-Disney Times Square. As I type this, HuffPo is hyping "stories." Meanwhile, if you actually come to the site for some of its "serious" aggregated content, and th...
Welcome Aboard the Anti-HuffPo Bandwagon; Took You Long Enough!
Visiting HuffPo is, simply, an icky experience -- like visiting pre-Disney Times Square. As I type this, HuffPo is hyping "stories." Meanwhile, if you actually come to the site for some of its "serious" aggregated content, and th...
‘The Greatest Movie Ever Sold’ Is Buying In
Will Morgan Spurlock's new documentary, "POM Wonderful Presents: The Greatest Movie Ever Sold," turn product placement into the greasy fast food of the marketing world? Probably not.
Egyptian Activists Understood Key to Social Media: It’s the ‘Social’
She doesn't have some new sentiment-analysis app. She doesn't consult on finding influencers. She doesn't claim to know the secrets of viral earned media. And I'm pretty sure she isn't on a panel at SXSW. All she's done is...
Egyptian Activists Understood Key to Social Media: It’s the ‘Social’
She doesn't have some new sentiment-analysis app. She doesn't consult on finding influencers. She doesn't claim to know the secrets of viral earned media. And I'm pretty sure she isn't on a panel at SXSW. All she's done is...
And the Award for Making Us Care About Stupid Awards Shows Again Goes to … Twitter!
Figuring out what's a trend vs. a subtrend on Twitter isn't easy. Especially in a week like this one. Take the Grammys, for instance. No surprise that the show tops our Top 10 Trending Topics on Twitter chart. But two pop stars who appeared o...
Jack Griffin: ‘My Exit Was Clearly Not About Management Style or Results’
Jack Griffin's ouster last night from the top job at Time Inc., just five months after taking over as CEO, has quickly become a tale of two camps with two different takes on what happened -- and now Mr. Griffin himself has issued a statement on hi...
