All the latest production moves, hires and partnerships: September 18, 2019


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Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content.  ITG is taking an equity stake within Merman London and will close its own commercials production company, Black Label. ITG co-chairman Duncan Heath becomes chairman of the Merman London board working alongside Merman London managing director Siobhan Murphy and managing partner Jeremy Rainbird

Scandinavian production house New Land is opening a U.K. office, headed up by Trine Pillay, former executive producer at Smuggler London. The company, which is based in Stockholm and Copenhagen, opened in 2014 and was co-founded by director Gustav Johansson. As well as Johansson and his co-founders Daniel Kragh-Jacobsen and Casper Balslev, its roster includes Laerke Herthoni, whose Volvo “Eva” film won a Grand Prix at Cannes 2019, Sheila Johansson Continue reading "All the latest production moves, hires and partnerships: September 18, 2019"

Lego wants to ‘rebuild the world’ in first global brand campaign for 30 years


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Lego is urging the next generation to “rebuild the world” in the tagline of its first global brand campaign for 30 years. While the iconic toy company is no stranger to advertisingand could be said to have created the mother of all of branded content franchises with the “Lego Movie” series—it is hoping the new campaign will extend its appeal “beyond” the toy industry and get consumers thinking about it as a brand that stands for creativity, resilience, problem-solving and making the world a better place. “We see our role as a global force that can inspire creativity,” says Remi Marcelli, senior vice president, head of the company’s in-house creative agency the Lego Agency, which briefed Paris-based BETC to create the campaign 18 months ago. He describes the campaign as the brand’s “most ambitious” to date: “We have proven ourselves in the toy industry and now it’s Continue reading "Lego wants to ‘rebuild the world’ in first global brand campaign for 30 years"

Purdue Pharma files for Chapter 11 and McDonald’s picks W&K as new agency: Monday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters Purdue files for Chapter 11
Purdue Pharma, maker of prescription painkiller OxyContin, has filed for Chapter 11 bankruptcy, in a pre-emptive move designed to protect itself from more than 2,600 federal and state lawsuits, reports the New York Times. The announcement comes after pharma giant, which is widely blamed for its role in the opioid crisis, last week reached a tentative settlement agreement with thousands of cities and counties that have sued it in federal courts. However, 26 other states have refused to settle with Purdue and could challenge the terms of the bankruptcy filing as they go after its owners, the Sackler family. The ongoing battle could have major implications for Big Continue reading "Purdue Pharma files for Chapter 11 and McDonald’s picks W&K as new agency: Monday Wake-Up Call"

Morgan Spurlock takes on Big Poultry with a new film and pop-up restaurant, and NFL ratings are up: Friday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.   Morgan Spurlock takes on Big Poultry with a chicken restaurant
Filmmaker Morgan Spurlock, of “Super Size Me” fame, is taking on Big Poultry in his new film “Super Size Me 2: Holy Chicken!” and to promote it, he’s opened his own pop-up chicken joint in New York, writes Ad Age's Ilyse Liffreing. The "Holy Chicken!" outlet, open until Sept. 22 in the Flatiron district, sells a $9.75 crispy chicken sandwich, but the point is to stand out from the rest of the industry by being honest about how food is grown and sold. “I want it to be a center for food advocacy,” he told Liffreing in an Continue reading "Morgan Spurlock takes on Big Poultry with a new film and pop-up restaurant, and NFL ratings are up: Friday Wake-Up Call"

Spurlock takes on Big Poultry with a new film and a pop-up restaurant, and NFL ratings are up: Friday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.   Morgan Spurlock takes on Big Poultry with a chicken restaurant
Filmmaker Morgan Spurlock, of “Super Size Me” fame, is taking on Big Poultry in his new film “Super Size Me 2: Holy Chicken!” and to promote it, he’s opened his own pop-up chicken joint in New York, writes Ad Age's Ilyse Liffreing. The "Holy Chicken!" outlet, open until Sept. 22 in the Flatiron district, sells a $9.75 crispy chicken sandwich, but the point is to stand out from the rest of the industry by being honest about how food is grown and sold. “I want it to be a center for food advocacy,” he told Liffreing in an Continue reading "Spurlock takes on Big Poultry with a new film and a pop-up restaurant, and NFL ratings are up: Friday Wake-Up Call"

All the latest production moves, hires and partnerships: September 11, 2019


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Director David Gray has signed with Supply & Demand for commercial representation in the U.S. His first project out of the production shop was Terri & Sandy’s recent campaign for BJ’s Wholesale Club. A former creative at agencies including BBDO and Goodby Silverstein & Partners, his directorial work includes spots for Nike, Visa, American Express, Microsoft, FedEX, Time Warner, Showtime, Volkswagen and Geico. He has won awards from The One Show, Cannes, D&AD and others and has been nominated for the Director’s Guild of America Commercial Director of the Year award. Gray has previously been represented by Skunk, Station Film and Hungry Man. 

Rocket Film has added Argentinean director Joaquín Güiraldes to its roster for exclusive commercial representation in the U.S. Güiraldes began his career editing at Argentinacine and then went on to edit at David the Agency, where he turned to directing. His first project with Rocket Continue reading "All the latest production moves, hires and partnerships: September 11, 2019"

All the latest production moves, hires and partnerships: September 4, 2019


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Production company Stink is opening its first office in Japan. Stink Tokyo will be helmed by executive producer Reiko Mori, an international producer with 20 years experience in the market, having previously worked at Tokyo production company TYO. The studio will focus initially on its film offering, introducing its international directorial roster to the market there, as well as finding and nurturing Japanese directors and launching their careers throughout Stink’s global network.

Gifted Youth has signed director Matt Dilmore to its roster. Dilmore has directed Super Bowl work for Avocados from Mexico, an Emmy-nominated short for Old Navy, and spots for Yoplait, Little Caesars, KFC, Foot Locker, PlayStation and Stella Artois. His parody ad inviting guests to stay at “The Shining”’s Overlook Hotel aired as part of the 90th Oscars broadcast. Dilmore also helmed “The Great Imposter” for ESPN's “30-for-30” series, which won an Emmy Award.

Reset Content has signed Continue reading "All the latest production moves, hires and partnerships: September 4, 2019"

All the latest production moves, hires and partnerships: August 21, 2019


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1stAveMachine has signed filmmaker Danielle Katvan to its roster. Katvan recently won a Clio for a Vogue X Free People spot, while her short film "The Foster Portfolio" premiered at the 2017 Tribeca Film Festival. She has also been a recipient of an award from Kodak for Excellence in the Craft of FIlmmaking.

Washington Square Films has signed director Anson Fogel for U.S. commercial representation. Fogel’s work includes projects for brands such as Apple, Volkswagen, Burger King, GE, Microsoft, The North Face, Red Bull, National Geographic, Jeep and Marriott. He is currently nominated for a 2019 Emmy Award for “Outstanding Commercial” for his work on the iPhone “Don’t Mess With Mother” spot. Bodega Animation, a division of New York/ Los Angeles/San Francisco-based content creation studio and production company Bodega, has added Tiny Industries to its roster. Comprised of three co-creators, Rachel Larsen, Adam Reid and Ozlem Aktur. Continue reading "All the latest production moves, hires and partnerships: August 21, 2019"

All the latest production moves, hires and partnerships: August 14, 2019


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Brazilian director Douglas Bernardt has joined the U.S. roster at Stink Films for commercials and music videos. Bernardt’s short film “Bluesman,” for Baco Exu do Blues’ eponymous album, won the Grand Prix in Entertainment for Music at the Cannes Lions, as well as the Grand Prix at Ciclope Latino 2019. His commercial work includes projects for Fiat, Corona, and Samsung.

L.A.-based production company Fancy Content has added comedy director Amit Mehta to its roster for commercial representation. Since launching his directing career with a Comcast campaign for GS&P, Mehta has shot for clients including Google, Mercedes, ESPN, Volkswagen, McDonald’s and Ford. He also helmed Super Bowl spots for BMW featuring a voiceover by actor Chris Pine, whom he later directed, along with Kevin Costner, in a spot for ESPN. Prior to joining Fancy, Mehta was represented by JOJX and, before that, Interrogate.

Partizan has signed filmmaker and photographer Matt Continue reading "All the latest production moves, hires and partnerships: August 14, 2019"

CBS and Viacom are back together and Facebook is curating brands for Kohl’s: Wednesday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   CBS and Viacom are merging
After much anticipation, CBS and Viacom finally agreed to a merger yesterday, and Ad Age’s Anthony Crupi has what to look out for as a result of the deal. The merger—which will bring together the CBS, Showtime, MTV, Nickelodeon and Paramount Pictures and other brands under a single entity known as ViacomCBS—undoes the 2005 split engineered by Viacom Chairman and CEO Sumner RedstoneHis daughter, Shari Redstone, will now be Chairwoman of the combined company, and Crupi writes that she has a “shortlist of properties she’d like to acquire,” including Discovery, Sony Pictures and AMC Networks. Also among the merged company’s priorities: more streaming content to compete with the Continue reading "CBS and Viacom are back together and Facebook is curating brands for Kohl’s: Wednesday Wake-Up Call"

Walmart removes pro-gun T-shirts and Verizon sells Tumblr: Tuesday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Walmart removes pro-gun T-shirt listings
Walmart has removed T-shirts with pro-gun slogans from its website in the wake of the recent mass shootings, including at one of its stores in El Paso. The move comes after the listings, from third party vendors on the Walmart website, provoked outrage on social media with some calling them “disgusting” and “horrifying”. As Bloomberg reports, one shirt, for sale by a vendor called Tee’s Plus, suggested buyers can either be gun owners or victims. Another, offered by third-party seller Old Glory, says “gun control is being able to hit your target.” As news reports started to emerge about the row, some of the original listings were removed, Continue reading "Walmart removes pro-gun T-shirts and Verizon sells Tumblr: Tuesday Wake-Up Call"

Versace apologizes in China and Universal cancels ‘The Hunt’: Monday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Versace apologizes in China
Versace has been forced to issue after an apology in China after a slogan on one of its T-shirts implied that Hong Kong and Macao were independent territories. As reported by ABC News, the mistake—which is particularly embarrassing coming at a time of tensions in Hong Kong over its Chinese rule—is down to mislabeling Hong Kong and Macao as individual countries. Both are in fact former colonies of Great Britain and Portugal, respectively, that were returned to China in the 1990s. The shirts caused outrage on social media sites in China, and the fashion house—which was acquired by Michael Kors last year—said the shirts had been removed from sale and destroyed. It stated on Continue reading "Versace apologizes in China and Universal cancels ‘The Hunt’: Monday Wake-Up Call"

Uber makes its biggest ever loss and Facebook is having news discussions: Friday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Uber records its biggest ever loss
Uber stock tumbled yesterday by around 6 percent after the ride hailing firm recorded its biggest ever loss of $5.24 billion and failed to reassure investors that it would return to profit any time soon. According to Bloomberg, although the loss was mainly attributed to to stock-based compensation associated with the initial public offering in May, the real concern was disappointing sales. Second quarter revenue increased by 12 percent year on year – that’s the slowest in the company’s history. So have we reached peak Uber? The company – which axed 400 marketers earlier this month – still says there is growth among gross bookings, which rose 31 percent Continue reading "Uber makes its biggest ever loss and Facebook is having news discussions: Friday Wake-Up Call"

Equinox and SoulCycle face a boycott and Facebook has a new targeting tool: Thursday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Equinox and SoulCycle face boycott over Trump ties
People are threatening to boycott both the Equinox and SoulCycle fitness brands after the Washington Post revealed that their owner, real estate developer Stephen Ross, is holding a fundraiser for President Trump this weekend in the Hamptons. Ross is the founder and chairman of the real-estate company Related Cos., which owns both brands, and also owns the Miami Dolphins. Business Insider reports that the Equinox Instagram account was flooded with negative comments, including from celebrities with big social followings such as Chrissy Teigen, who tweeted, “everyone who cancels their Equinox and SoulCycle memberships, meet me at the library. Bring weights.” Actress Sophia Bush and comedian Billy Eichner also Continue reading "Equinox and SoulCycle face a boycott and Facebook has a new targeting tool: Thursday Wake-Up Call"

All the latest production moves, hires and partnerships: August 7, 2019


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Ridley Scott Creative Group’s RSA Films and Black Dog Films have signed director Christian Lamb for commercials and music videos in the U.S. Lamb's credits span music videos, commercials, branded content, documentaries, webcasts and live event broadcasts. He recently directed OneRepublic’s music video for “Rescue Me,” Michael Bublé’s NBC Special “bublé!,” Beyoncé’s “Formation” tour and Childish Gambino’s “This Is America” tour. Commercial work includes content for brands such as Ford, Jaguar, Wildfox, Lacoste, Volvo and Land Rover.

Director, movement artist and choreographer Jon Boogz has joined production company Serial Pictures for representation for commercials, branded entertainment and music videos. Along with Lil Buck, Boogz is the co-founder of creative collective MAI (Movement Art Is), which advocates for social change while elevating dance as a medium. He has served as creative consultant on campaigns for Adidas, Apple, Lexus, Dom Pérignon, and Marriott. His latest project is the short film “Funeral For Continue reading "All the latest production moves, hires and partnerships: August 7, 2019"

All the latest production moves, hires and partnerships: August 7, 2019


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Click here to view on the original site: Original Post




Ridley Scott Creative Group’s RSA Films and Black Dog Films have signed director Christian Lamb for commercials and music videos in the U.S. Lamb's credits span music videos, commercials, branded content, documentaries, webcasts and live event broadcasts. He recently directed OneRepublic’s music video for “Rescue Me,” Michael Bublé’s NBC Special “bublé!,” Beyoncé’s “Formation” tour and Childish Gambino’s “This Is America” tour. Commercial work includes content for brands such as Ford, Jaguar, Wildfox, Lacoste, Volvo and Land Rover.

Director, movement artist and choreographer Jon Boogz has joined production company Serial Pictures for representation for commercials, branded entertainment and music videos. Along with Lil Buck, Boogz is the co-founder of creative collective MAI (Movement Art Is), which advocates for social change while elevating dance as a medium. He has served as creative consultant on campaigns for Adidas, Apple, Lexus, Dom Pérignon, and Marriott. His latest project is the short film “Funeral For Continue reading "All the latest production moves, hires and partnerships: August 7, 2019"

Disney profits plunge and McDonald’s Japan has NSFW cups: Wednesday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Disney profits tumble
Disney’s profits plummeted by over 50 percent in its first full quarter after its $71.3 billion acquisition of Fox. As the New York Times reports, the weak results are down to “escalating streaming-service losses, underperforming 21st Century Fox assets and lower-than-expected theme park attendance.” The company reported a profit of $1.44 billion, a 51 percent decline from the comparable period a year earlier. It lost money, among other things, on the flop of Fox Studios superhero movie “Dark Phoenix” which cost an estimated $350 million to make and market but made just $252 million at the box office. Disney does have a plan, however, for competing with rival Netflix: it Continue reading "Disney profits plunge and McDonald’s Japan has NSFW cups: Wednesday Wake-Up Call"

Tech and video games stocks tumble after shootings: Tuesday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Tech and video games stocks plunge after shootings
The repercussions of the mass shootings in El Paso and Ohio at the weekend rippled through the U.S. stock market yesterday, as Wall Street experienced its sharpest daily market drop of the year. Shares in Twitter and Facebook tumbled as investors fear the prospect of more regulation on social media platforms. Twitter’s share price was down by more than 5 percent by the end of the day, with Facebook down more than 3 percent.   Earlier, shares in video games companies tumbled after President Trump blamed the industry for contributing to a violent culture in the U.S. Bloomberg reported that Activision Blizzard, Electronic Arts and Take-Two Interactive Software all Continue reading "Tech and video games stocks tumble after shootings: Tuesday Wake-Up Call"

Tech and video games stocks tumble after shootings: Tuesday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Tech and video games stocks plunge after shootings
The repercussions of the mass shootings in El Paso and Ohio at the weekend rippled through the U.S. stock market yesterday, as Wall Street experienced its sharpest daily market drop of the year. Shares in Twitter and Facebook tumbled as investors fear the prospect of more regulation on social media platforms. Twitter’s share price was down by more than 5 percent by the end of the day, with Facebook down more than 3 percent.   Earlier, shares in video games companies tumbled after President Trump blamed the industry for contributing to a violent culture in the U.S. Bloomberg reported that Activision Blizzard, Electronic Arts and Take-Two Interactive Software all Continue reading "Tech and video games stocks tumble after shootings: Tuesday Wake-Up Call"

Facebook puts its name on Instagram and Fox buys Credible: Monday Wake-Up Call


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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Facebook to slap its name on Instagram and Whatsapp
Facebook has confirmed earlier reports that it’s going to add its name to the Instagram and Whatsapp brands. According to Bloomberg, the platforms will be branded as “Instagram from Facebook” and “WhatsApp from Facebook.” A spokeswoman for the company explained: “We want to be clearer about the products and services that are part of Facebook.” Back in March, Facebook said it was “testing” the names and now,changes in wording will appear in the apps’ log-in screens and in the Apple iOS and Google Play stores. But the move, designed to unify the brands as Facebook faces antitrust investigations, could go down badly with users who don't necessarily know Continue reading "Facebook puts its name on Instagram and Fox buys Credible: Monday Wake-Up Call"