—Vuguru: The independent studio founded by Michael Eisner’s Tornante Company has hired entertainment veteran Scott Nocas as head of distribution and marketing. He will report directly to Vuguru President Larry Tanz. Previously, Nocas worked with Sony (NYSE: SNE) Network Entertainment, leading video services, global content programming and marketing for the Playstation Network and...
Comparing The New Aggregators, Part 2
As tablets become more of a increasingly popular household fixture, the companies that package content for the devices continue make their own upgrades. Flipboard, often seen as the top dog among news aggregation apps, recently added an iPhone app, multiple accounts and larger social media footprint. Meantime, some new apps have rolled out...
pC Entertainment Video: Mark Suster On The Future Of TV
It was a full day of discussions concerning the next steps in digital entertainment at our recent paidContent Entertainment conference, where Mark Suster, partner at GRP Partners, took the stage to present on the future of TV. Among his topics: what will speed up the evolution of TV, how the industry has become frogs in...
Industry Moves: Safari Books Online; Compass Labs; Mesa; SocialVolt
—Safari Books Online: Andrew Savikas has been appointed CEO of Safari Books Online, a joint venture of O’Reilly Media and Pearson (NYSE: PSO) Education that provides educational and reference materials to users via digital subscription. Savikas was program chair for O’Reilly’s Tools of Change for Publishing Conference.
paidContent Entertainment 2011: Full Coverage
Here’s your chance to catch up on a jam-packed paidContent Entertainment—or brush up on the details for all of you who spent Thursday at The London in West Hollywood and joined virtually by live stream. Find out what Nolan Bushnell, founder of Atari, thinks content companies can learn from drug dealers; what Dawn Ostroff, president...
@ pcE11: Where Do You Build Your Brand?
When it comes to marketing, some things are obvious: Twitter is important. Facebook is more important (at least so far). Holding onto those “follows” and “likes” are important. And authentic consumer relationships? Those are important too. But once you establish these generally accepted ideals, how do you use them to build your marketing strategy? Panelists...
Comparing E-Readers: Kindles Vs. Nooks Vs. Sony Vs. Kobo
When Amazon (NSDQ: AMZN) introduced the first Kindle four years ago, the e-reader market barely existed and e-books were almost a novelty. Sony (NYSE: SNE) e-readers were already on the scene but the Barnes & Noble (NYSE: BKS) Nook wasn’t even on the drawing board. This week, Amazon changed...
paidContent Advertising Video: Flipboard’s McCue Wants To Paginate The Web
One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with the web is that it scrolls,” Flipboard CEO Mike McCue told our recent paidContent Advertising conference.
» Watch the video of McCue’s Q&A with paidContent UK Editor Robert Andrews, embedded...
paidContent Advertising: Google’s Mohan: Display Can Be $200 Billion Biz
Neal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so. During an on-stage interview with paidContent Editor Staci D. Kramer at our recent paidContent Advertising conference, the Google vice president of product management explained his...
F8: Follow the Facebook Conference Via Live Stream
Facebook’s conference for developers is starting now, kicking off with a keynote by Mark Zuckerberg. We’ll track the news, so be sure to check back for updates. In the meantime, you can follow the live stream of the all-day event, embedded below:
@ pcAds: Our Full Coverage
We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content, brands and social media, mobile advertising, and much more. If you missed the event—or if you just want to brush up on the details—check out our full coverage below:
@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a supporting role—not a starring...
