Google Affirms the Vital Role of Marketing and Advertising Agencies
It's great news that Google has taken the time to think through the pivotal role of agencies in helping advertisers advertise on the Google AdWords platform, and to release a new AdWords Certification program. As the head of a search marketing agency, I value the fact Google is explicitly affirming their philosophical support...
Twitter Ad Potential: Huge (Source: History, Users’ Love of Searching)
Regarding that last post about Twitter and monetization, I haven't changed my mind on all of it, but for the projection/prediction part about Twitter potentially putting up very modest ad revenue numbers in the first two years. That part, I realize, is wrong!
Certainly, they're well behind Facebook in many areas (revenues included) and...
Certainly, they're well behind Facebook in many areas (revenues included) and...
Twitter’s Monetization Model: On the Mark, or Off-Target?
As Twitter moves to pilot its first experiments in monetization, it might be interesting to speculate on its prospects for success. To help, I'll go through some of the elements of success and failure that have been proven in the last twelve years or so of online advertising experimentation. Without all of these...
Don’t Go to Google, TripAdvisor, or OurFaves for Restaurant Reviews
If you come to my town, where's the best place to go to look for that perfect restaurant, or opinions about a place you're considering dining at? Me. Seriously.
And maybe a few of my friends.
We know the truth.
You can sometimes get some of that truth from Toronto Life and...
And maybe a few of my friends.
We know the truth.
You can sometimes get some of that truth from Toronto Life and...
Can Search Engines Sniff Out "Remarkable"?
I never tire of listening to experts like Mike Grehan speaking about the new signals search engines are beginning to look at, because it's so important to bust the myths about how search engines work.
To hear many people talk, today's major engines are faced with little more than a slightly-beefed- up, slightly...
To hear many people talk, today's major engines are faced with little more than a slightly-beefed- up, slightly...
Yusuf Mehdi’s Too-Candid Comments About Abandoning the Long Tail
Credit Yusuf Mehdi for honesty: in his remarks at SES New York last week, as reported by eWeek, he noted that Microsoft fell well behind Google in search because it focused on doing well for popular queries, when it should have known that search is "all about the long tail."
It is bizarre, because...
Google AdWords: No More Last-Click-Attribution Blues
Getting credit for an online conversion - and giving due credit to all recent influences - has been one of the hottest topics in digital marketing over the past couple of years. The urgency of the matter has grown as media costs -- especially click prices on paid search keywords -- have risen.
Marketers...
Marketers...
Ad Network Confusion Mounts
The announcement that an ex Doubleclick platform lead is launching a search retargeting network sounds interesting, but it serves as a key reminder that the display ad space remains mired in confusion.
Niche ad targeting concepts are interesting and attractive in principle, but in terms of total volume and advertiser priorities, they still...
Niche ad targeting concepts are interesting and attractive in principle, but in terms of total volume and advertiser priorities, they still...
Yelp, Extortion, Spam, and … Oh, Just Stop It!
Yelp has run into its share of problems, with a third lawsuit emerging, alleging that their advertising sales practices are akin to "extortion."
On top of this, the tone of comments about the company -- at least in some circles -- has turned nasty.
Yelp is popular, so they've got a big target on...
Go Deep With Our Paid Search Training at SES New York, March 22
Are you and your company dabbling in paid search, but feel that you're far from maximizing the assets you have? Or you're thinking about investing, but don't know how to get fully up to speed in the shortest time possible? Or maybe you were into it five or six years ago but need a serious...
Making Marketing Matter: A Reply to Mitch Joel
Taking Mitch up on a challenge like joining the dialogue as to how we can make marketing meaningful (and not scummy) carries only one danger with it: you can overshoot, egged on by the spirit of the exercise, and say something you really don't mean.
Back before Howie Mandel had a serious(?) career,...
Back before Howie Mandel had a serious(?) career,...
Yahoo: It’s Worse Than It Looks (Again)
Techcrunch reports on a Wall Street analyst's recent analysis of Yahoo (YHOO).
Among the more painful realities:
Among the more painful realities:
- Only a third of Yahoo's $21b valuation derives from US assets.
- Yahoo's stock-based compensation, awarded to employees and managers with low morale or who foster poor morale, is generous even by the standards of generous compensators...
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