Media

Titled "Screen Wars," the three-day, invitation-only digital media summit will be held November 9, 2011 -- the overarching theme of the event will be the convergence of broadcast television, Hollywood and the digital world.

Although ABC News clips currently comprise some 20-25 percent of video news on Yahoo! News, that percentage will increase with the introduction of new orginal Web programming, co-branded segments and live streaming on Yahoo!, says Joe Ruffolo,...

"Audience and data is sexy" and is key to the success of branded content, says Stephanie Sarofian, Managing Director of Brand Content and EVP at Digitas, in this interview with

CNN's sizable investment in international coverage has paid off with increased television ratings and digital consumption, says Mark Whitaker, EVP and Managing Editor of CNN Worldwide, in this interview with Beet.TV.

Yahoo! has green-lighted eight new, short-form Web original video programs, producing them both in-house and with leading Hollywood shops.

We have an outstanding group of panelists to discuss the economics, social strategies and creativity around original entertainment video for the Web. There's a lot happening and we're going to go deep.

Storify, the social media curation tool, was used by the Weather Channel during Hurricane Irene, says Cameron Clayton, EVP for Digital, in this interview with Beet.TV.

NBC News, which has registered success in creating microsites around specific shows including the Today Show, will be expanding the number of microsites, says Vivian Schiller, Chief Digital Officer.

Views of videos on Bloomberg.com doubled on Monday (8.8) as turmoil roiled the global markets, a spokesperson has told Beet.TV via email. Overall traffic to the site on that day was up 62 percent over the average.

"I really like to see a lot of small media companies like Andy's just take the diversity that is really encouraging and move it into the next era of journalism," Kara Swisher, co-executive editor of All Things Digital, tells Alison Kitchens of the American Journalism Review.

While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient.

While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient.