Friday’s #MetricShift Twitter chat is all about which analytics tools we use, so here’s my list.
I prepared it for a recent gathering of college newspaper editors and advisers, the College Media Association’s spring conference held March 12-15 in New York City.
Speaking to college students made me think about how we measured success back at The Collegian, my old newspaper at Jamestown College in North Dakota. We’d check the racks to see how many copies of the free paper had been picked up. Sometimes that was an honest measure of our appeal, at least once it was an attempt at censure and more times than I’d like to admit it might have been a prank.
We’ve come a long way as an industry since then. Our data now is more reliable (though it still doesn’t give us all the answers), and analytics can be a legitimate career for Continue reading "#CMANYC16: Measuring Success with the Right Analytics Tools"