Continue reading "In the U.S., the left trusts the mainstream media more than the right, and the gap is growing"
As Facebook moves to privilege “broadly trusted” sources in its News Feed, our research shows that broadcasters and newspapers are more trusted than digital-born outlets across a number of countries. Earlier this year, Facebook announced that it would prioritize news from brands that its users perceive as trustworthy, as part of a response to allegations related to the spread of misinformation on the platform. “As part of our ongoing quality surveys, we will now ask people whether they’re familiar with a news source and, if so, whether they trust that source,” Mark Zuckerberg wrote. Facebook measures news brand trust by asking its users if they have heard of a news brand and then to rate it as trustworthy from 1 (entirely) to 5 (not at all). Critics have speculated that allowing ordinary people to decide what news sources should be deemed trustworthy could result in niche or highly partisan sources