Advertising: Orthodontists Market to Adults Seeking Prettier Smiles
The American Association of Orthodontists has been running ads aimed at the rising number of adults seeking braces or teeth-straightening services.
Advertising: A Brand Too Strong to Stay in Its Own Ad
A new Procter & Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.
Advertising: Girl Scouts Celebrating 100 Years With More Than Cookies
The Girl Scouts seek to bolster the organization’s identity without naming themselves in its centennial campaign.
Advertising: Crocs Expands Line, but Honors Its Clog – Advertising
Crocs, which is expanding its line, has devised an advertising campaign that features the new shoes and says they will be as comfortable as its original clog.
Advertising: At Electronics Show, Some Surprising Nonelectronic Entrants – Advertising
Attendees at C.E.S. will find some low-tech products alongside the smartphones.
Advertising: Axe Adds Fragrance for Women to Its Lineup
Axe, the Unilever brand, has so far been pitched at young men, with ads depicting women smelling Axe users and aggressively pursuing them.
Advertising: A Campaign to Draw Doctors to a Weight-Loss Program
With Medicare set to start reimbursing physicians for obesity treatment in January, a new campaign is directing ads both at patients and at physicians.
Advertising: Manischewitz Creates Kosher Food for Gentiles
Manischewitz is expanding its product line beyond the kosher aisle with products meant to appeal to consumers who aren’t Jewish.
Advertising: Using Google’s Data to Sell Thermometers to Mothers
A mobile advertising campaign for a new thermometer will display the ad only in areas where there is a high incidence of the flu and only to mothers.
Advertising: Carnival Cruise Lines Campaign Focuses on First-Timers
According to market research, 76 percent of Americans have never been on a cruise, and Carnival wants to change that.
Advertising: Chocolate Maker Perugina Resumes Ads in the United States
The Italian chocolate maker Perugina stopped advertising in America more than a decade ago, after Nestlé acquired it.
Advertising: Luden’s Recasts the Lozenge, Emphasizing Taste
New Luden’s ads will stray from the “antiseptic” feel of typical lozenge ads to evoke “an appetite appeal.”
