Advertising: BMW Promotes Its Tagline to Its Slogan
BMW, the German maker of luxury vehicles, is using “the ultimate driving machine” as the slogan in its 2012 advertising campaign.
Advertising: To Promote Brisk Tea, Pepsi Enlists the Aid of Yoda
PepsiCo is introducing new “Star Wars”-themed product packaging and a mobile game app to promote Brisk tea to its target market, young men under 30.
Advertising: Antihunger Campaign Forgoes Images of Starving Children
The campaign uses abstract imagery to draw attention to malnutrition in a “more positive, upbeat way” and to attract donations.
Advertising: Jarritos, the Mexican Soda, Tries to Move Beyond Its Base
Jarritos is introducing new advertising to win over non-Hispanic young men, primarily in the Los Angeles market.
Advertising: Billie Jean King Raises Arthritis Awareness – Advertising
The Arthritis Foundation is urging people to use exercise as a weapon against pain.
Advertising: Ads for Luxury Collection Hotels Appeal to Emotion – Advertising
Luxury Collection, a group of 79 hotels, said the company “has not seen any immediate change in demand” in the wake of the stock market’s recent gyrations.
Campaign Spotlight: Letting Charlie Bite the Finger Again
Gerber’s new campaign remakes two popular YouTube videos featuring young children.
Campaign Spotlight: A Lion With Buffalo Horns? Must Be the New BMW Campaign
Make-believe, computer-generated animals created by QuietMan promote BMW’s extended vehicle protection plan.
Campaign Spotlight: Improve Your Backstroke While Staying Dry
Syrup, part of the LBi Group, has created the Speedo Pace Club, an online, interactive service for swimming enthusiasts who want to improve their training efforts and buy products.
Advertising: Toyota Pitches Its RAV4 to a New Demographic
The auto company aims its new campaign for the S.U.V at African-Americans.
