LOS ANGELES -- 7-Eleven, the world's largest store chain, is quickly making a name for itself as a marketer that's open to digital experimentation....
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Author Archive
Daisy Whitney: Giant Convenience Store Chain Gone Viral: 7-Eleven Web Series Has 2 Million Views
Daisy Whitney: My Damn Channel Launches on Cartoon Network’s "Adult Swim"
Digital show producer My Damn Channel is getting a piece of the action when it comes to Web-to-TV crossover show Childrens Hospitalthat launched just last week on Cartoon Network's Adult Swim.
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Daisy Whitney: 3-D TV is Buzz at Cable Show as Discovery Readies 24/7 3-D Net (video)
LOS ANGELES -- At the Cable Show, lots of buzz about 3-D programming and the roll-out of TV Everywhere. I caught up with Discovery's Rebecca...
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Daisy Whitney: “TV Everywhere” Data Finds Consumers Watch Full Online Video Ad Load (video)
Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my...
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Daisy Whitney: Fox TV Revs Up Web Video Content Stealthy Incubator “15 Gigs” (video)
AUSTIN - Fox TV Studios is using its new digital studio 15 Gigs as an incubator for new types of content that might also make...
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Daisy Whitney: Top Ad Execs’ Tips on Online Video Ad Dollars (video)
When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to...
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Daisy Whitney: Networks Plan “Full Load” of Ads in Online Programs (Video)
SAN FRANCISCO - Networks including CBS are considering moving toward a full ad load online, in a move that could potentially usher significant dollars into...
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Daisy Whitney: Digital Comics and the iPad Opportunity (video)
The comic business is estimated to be a $1 billion business annually, but it's one of the few media forms that hasn't yet fully transitioned to the digital world. That may change with the coming influx of Apple iPads.
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Daisy Whitney: Twitter to Release Media Developer’s Platform, Introduce Measurement Tools This Year (video)
Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according...
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Daisy Whitney: The Guild Inks Deals on iTunes & Netflix, Web TV Academy Develops Standards (video)
To lure more ad dollars and improve the quality of Web TV shows, the International Academy of Web Television is developing a set of...
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