The television legacy of Roger Ailes is as impressive as his personal conduct sometimes seemed to be deplorable.
As the architect of Fox News, Ailes didn’t dream up anything new. He simply applied three timeless lessons.
1. Packaged properly, the news can be comfort food.
2. America has a long, rich and successful tradition of a partisan news media.
3. The most important character in any drama is the bad guy. Ailes and Fox chief Rupert Murdoch recognized there is a core of conservative viewers who think America and the world have gone to hell since the 1960s and probably since Franklin Roosevelt.
Nothing could be more comforting to those viewers than to turn on a news channel that consistently reinforces that belief.
This doesn’t make conservative viewers perverse or even unusual, by the way. Left-leaning viewers turn to MSNBC for the same reason, just as adherents of numerous other Continue reading "The Three Keys To Understanding Roger Ailes And TV News. Hint: They’re Really Easy."