Media

TV is undergoing an evolution. As devices evolve, TV no longer means a box in the living room; it’s the collection of programming on multiple devices. Constant connectivity and on-demand programming has dramatically changed viewing behavior and as a result, advertising spend patterns are changing.

TV is undergoing an evolution. As devices evolve, TV no longer means a box in the living room; it’s the collection of programming on multiple devices. Constant connectivity and on-demand programming has dramatically changed viewing behavior and as a result, advertising spend patterns are changing.

TV is undergoing an evolution. As devices evolve, TV no longer means a box in the living room; it’s the collection of programming on multiple devices. Constant connectivity and on-demand programming has dramatically changed viewing behavior and as a result, advertising spend patterns are changing.

As national brands direct more ad spend to online video, they’re looking to deliver significant relevance. While some elements of relevance are a matter of back-end technology, like delivering a consistent view across different platforms, most critical elements lie directly in the hands of publishers.

As national brands direct more ad spend to online video, they’re looking to deliver significant relevance. While some elements of relevance are a matter of back-end technology, like delivering a consistent view across different platforms, most critical elements lie directly in the hands of publishers.

Rethinking pre-roll ads will finally give audiences a reason to tune in. Interactive video advertising will set the new standard for audience engagement, increasing pre-roll’s effectiveness as a brand tool and creating more enjoyable viewing experiences.

As national brands direct more ad spend to online video, they’re looking to deliver significant relevance. While some elements of relevance are a matter of back-end technology, like delivering a consistent view across different platforms, most critical elements lie directly in the hands of publishers.

As national brands direct more ad spend to online video, they’re looking to deliver significant relevance. While some elements of relevance are a matter of back-end technology, like delivering a consistent view across different platforms, most critical elements lie directly in the hands of publishers.

As national brands direct more ad spend to online video, they’re looking to deliver significant relevance. While some elements of relevance are a matter of back-end technology, like delivering a consistent view across different platforms, most critical elements lie directly in the hands of publishers.

As national brands direct more ad spend to online video, they’re looking to deliver significant relevance. While some elements of relevance are a matter of back-end technology, like delivering a consistent view across different platforms, most critical elements lie directly in the hands of publishers.

The Cable Show 2011 (June 14-16, Chicago) brings together leaders in the video and entertainment sectors for candid discussions and marquee panel sessions concerning the future of television in a multi-device, TV Everywhere environment. Read more on speakers, sessions and schedule.