Trump Impersonator Drops In on ‘Failing’ New York Times in Homepage Ad for Comedy Central


Comedy Central is taking over The New York Times, Washington Post and other sites with ads that blare slogans like "failing" and "fake news" in the middle of articles. The spokesperson in the digital ads is an uncanny Donald Trump impersonator, Anthony Atamanuik, who is getting his own parody show on the network. On Thursday, "The President Show" premieres with Atamanuik donning the orange comb over and oversized red tie. To herald the debut, The New York Times' homepage will feature a takeover ad with the presidential doppelganger dropping down in a banner ad and pointing at the website while mocking it with one of President Trump's signature insults: "Failing." Continue reading at AdAge.com

Google Sees Another Chance to Get Programmatic TV Right


Google is adding the ability to buy TV commercial inventory through its ad technology, representing a kind of rerun for the company that has tried to break into the medium before. Today Google announced its plans for programmatic TV buying through which advertisers can reach TV audiences as part of their digital video ad buys through its ad tech platform. It's the first time TV space will be able to be bought through Google's pipes in this way, but it's unclear which networks and what inventory will be available and how many households it will reach. Continue reading at AdAge.com

Publishers Voice Cautious Optimism On Google’s Ad-Blocking Browser


Google may indeed be working on a browser with ad-blocking capabilities built in, as the Wall Street Journal reported today. In a series of interviews, publishers reported being cautiously optimistic about the idea. However they issued a warning: If Google oversteps, it could lead them to rethink buying its ad technology. Beyond that, they said, the move could raise antitrust concerns. The search giant is working on an ad filter that would be built into its Chrome web browser, people familiar with the plans confirmed. The browser would have an option for users to stop ads from loading on sites that Google blacklists for having poor ad experiences, such as videos that play automatically with the sound on and other annoying formats, according to multiple people familiar with the plans, who spoke on the condition of anonymity. Google has discussed its ad-block browser option for months with publishers. It has Continue reading "Publishers Voice Cautious Optimism On Google’s Ad-Blocking Browser"

‘Consumers Are Angry’: Understanding the Internet Backlash Over Snapchat


The reaction offers yet another brand study in the fury of consumers empowered by social media and an inkling of a cause. "There's someone new to villainize every day," said Kit Yarrow, a consumer psychologist. "Snapchat may or may not deserve it, but consumers are angry, anxious and looking for ways to vent a little bit of this rage." Snapchat could be harmed based on these allegations that may or may not be true, Yarrow said. Continue reading at AdAge.com

World Wide Whitelist: Will Brand Safety Strip the Web of Its Color?


Now that marketers have been reminded of the internet's dark side, whitelists are top of mind. Last year, many digital ad players felt like they'd gotten a handle on fraud and celebrated passing TV in U.S. ad revenue for the first time. Then the perils of programmatic advertising roared back in the form of fake news sites and offensive YouTube videos, all underwritten by unwitting major marketers. Brands like Procter & Gamble and Chase are now scouring the web to reassert control, assembling lists of preapproved publishers worthy of their budgets. Major ad buyers such as GroupM and Omnicom Media Group are working on similar solutions to offer clients. The ad-supported world wide web is abruptly in danger of shrinking from a sprawling, inventive and untamed territory to a set of safe spaces for advertisers, possibly changing the character of the internet in the process. Continue reading at AdAge.com

Snapchat vs. Instagram: Which Stories Format is Winning?


Instagram Stories is this year's "little black dress" of advertising--the hot-yet-versatile new look all brands need to have in the lineup. "It's so relevant and brings forward this real-time moment for brands to really wrap themselves in," said Kyra Ulmer, evp of partnerships at Brand Networks. Snapchat may have invented the vertical story format, but the Instagram clone has outpaced it with 200 million daily users, giving advertisers yet another reason to create commercials in portrait mode. Continue reading at AdAge.com