WeChat Parent Opens an Ad Bureau in Silicon Valley


WeChat's U.S. invasion continues as its parent company Tencent builds out ad services for American brands looking to reach Chinese consumers. The Chinese mobile messaging giant, with 963 million monthly users, is opening an ad bureau inside its Palo Alto, Calif.-outpost to start promoting the service to U.S. advertisers. "Advertisers can actually spend some ad budgets and get brand awareness in China," says Poshu Yeung, VP of international business at Tencent. "Targeting options allow advertisers to target Chinese travelers who are potentially going to the U.S. within the next month." Continue reading at AdAge.com

Sheryl Sandberg: Racist Ad Targeting a Total Fail


Sheryl Sandberg says she's personally offended by the anti-Semitic ads that were created on Facebook last week, and outlined new policies to prevent it from happening again, including more people-powered monitoring and the possibility of a reporting system for users. "Hate has no place on Facebookand as a Jew, as a mother, and as a human being, I know the damage that can come from hate," Sandberg said in a Facebook post that went up Wednesday afternoon. "The fact that hateful terms were even offered as options was totally inappropriate and a fail on our part." Last week, Facebook was the subject of a ProPublica expos that found ads could be targeted based on characteristics that included terms such as "Jew hater" and "how to burn Jews." The terms likely got into the ad targeting system by Facebook users who put them into their own profiles. Continue reading at AdAge.com

Instagram’s New Autoplay Video Settings Turn the Volume Up


Instagram is breaking the sound barrier on videos. This weekend, Facebook's photo- and video-sharing app tweaked the sound settings on videos in its app on Apple and Google Android phones. Now, users who turn on the volume for any video on Instagram will automatically hear sound on every other video for the rest of the session (unless they turn it off again). Previously, users had to activate the sound on each video individually. Continue reading at AdAge.com

Turns Out, Brands Can Target Ads To Racists. But Would They?


Turns out the ability to target specific bigotries is more widespread than first thought. But it also turns out advertisers aren't all that interested in deliberately reaching anti-Semites. On Friday, two more media outlets uncovered the ability for advertisers to target groups of people based on racist interests, this time on Google and Twitter. Racist-inspired ad targeting had first been discovered on Facebook on Thursday by investigative journalist group ProPublica. Internet outrage aside, most advertisers are not surprised by this darker side of ad targeting. While ugly, targeting racists isn't as much of a risk for brands as having their ads show up on racist websites through automated media buying, which is the typical brand safety concern with online ads. Continue reading at AdAge.com

Facebook Offered to Target Ads to ‘Jew Haters,’ Report Says


Facebook's self-serve ad technology could until recently be used to easily target anti-Semites, a report from Pro Publica indicated on Thursday. Reporters for Pro Publica wrote that they had been able to select "Jew haters" as a group to target with ads on Facebook. Here's how it worked: Advertisers target campaigns by specifying the groups of people they are interested in reaching. Facebook offers different targeting options, like location, and age, and interests. In this case, under demographic and education categories, at least 2,274 people on the social network had put "Jew hater" as their field of study. Continue reading at AdAge.com

Facebook Offered to Target Ads to ‘Jew Haters,’ Report Says


Facebook's self-serve ad technology could until recently be used to easily target anti-Semites, a report from Pro Publica indicated on Thursday. Reporters for Pro Publica wrote that they had been able to select "Jew haters" as a group to target with ads on Facebook. Here's how it worked: Advertisers target campaigns by specifying the groups of people they are interested in reaching. Facebook offers different targeting options, like location, and age, and interests. In this case, under demographic and education categories, at least 2,274 people on the social network had put "Jew hater" as their field of study. Continue reading at AdAge.com

Carolyn Everson’s Facebook Brand Safety Manifesto, Translated


Carolyn Everson, is on a mission to make Facebook safe for brands. Everson, the Facebook vp of global marketing solutions, has made the twin issues of transparency and brand safety a cornerstone of her talks with the advertising world for much of the past year. Today, at the technology conference Dmexco, outside Cologne, Germany, Everson released an op-ed outlining the path forward for Facebook to address problems on both fronts, giving marketers reliable data about their ad campaigns and establishing content ground rules for the social network, especially in its new video hub called Watch. That's where any video creators can host a channel for their show, and share in ad revenue just like on YouTube. Here's what Everson said today -- and what we suspect she really means: Continue reading at AdAge.com