Facebook reveals new details about information hackers stole

Facebook's major hack, announced two weeks ago, affected 30 million people, not 50 million as originally feared. But for about half of those whose accounts were broken intoabout 14 million peoplethe hackers accessed intimate information, such as the last 10 places that person checked into, their current city and their 15 most-recent searches, the company said Friday. For 15 million, the cyberthieves only accessed name and contact information. The attackers didn't take any information from about 1 million people whose accounts were vulnerable. A smaller slice of people was more heavily affected. About 400,000 people served as the hackers' entry point to the 30 million others on Facebook. For those 400,000, the attackers could see what the users see as they look at their own profiles. That included posts on their Facebook timelines, and names of recent Facebook Messenger conversations. Continue reading at AdAge.com

Thrillist writers win $50,000 annual salary in victory for union

Thrillist writers and editors came away from the negotiating table with a raise and more in labor talks that took more than a year and included a work stoppage. One of the sticking points between management at Thrillist, which is owned by Group Nine Media, and the editorial staff, represented the Writers Guild of America East union, was the demand for a starting salary of $50,000, which the union won in the new deal. In an earlier negotiation, Thrillist had offered a minimum salary of $40,500. The union also won a guaranteed raise of 8.5 percent after the first year, and other benefits regarding vacation days and parental leave. Continue reading at AdAge.com

Inside the new products unveiled at Facebook’s Global Partner Summit

Facebook announced a slate of new initiatives for small agencies and independent consultants during its Global Partner Summit in New York on Tuesday. The social network used the marketing summit as a jumping off point for its new partnership programs, including a new online training course for freelance consultants. Facebook also discussed a nascent and exclusive test with small agencies called Facebook Pro, which gives select marketing partners access to special services like an all-hours help messaging line. "The whole things was very [small- and medium-sized business] focused," says Megan Beam, vp of search and social strategic partnerships at Adtaxi, discussing the summit. "Facebook is really starting to simplify the platform. It's kind of complex and they're working on making it more accessible." Continue reading at AdAge.com

Facebook AI is mislabeling ads by Nike, Reebok and others as political

Facebook's political ad police are flagging brands even when their ads are anything but political. One recent Reebok ad was removed because it didn't conform to Facebook's political ad policies, even though all it promoted was a sports bra. Meanwhile, more than two dozen Nike ads were labeled political, but they mostly only featured pictures and videos of sneakers. When an ad is flagged as political, it is entered into Facebook's political ad archive. There is no real punishment for the brand other than being incorrectly characterized and having their ads kept publicly on file, revealing information about their marketing strategies, like how much the ads cost and how many people saw them. Continue reading at AdAge.com

Now Facebook’s Everson tells WhatsApp founders what’s up

Carolyn Everson doesn't seem impressed with privacy martyrs Jan Koum and Brian Acton, the WhatsApp co-founders who sold their creation to Facebook in 2014 but have lately become highly critical of their benefactor. "Brian and Jan sold the company for a lot of money, $19 billion," Everson said during an Advertising Week talk on Monday. "They both did very well," she said. "I would love to hear them talk more about their philanthropy." Everson was responding to a recent Forbes article in which Acton lamented selling out WhatsApp's users for Facebook riches. WhatsApp, which now has 1.5 billion monthly users, was built as a free service. Its founders have always hated advertising, and they claim Facebook promised not to move too quickly to squeeze revenue from their messaging users. Continue reading at AdAge.com