The creeping commercialization of one of Facebook's most personal spaces continues apace, thanks to the new addition of video ads in Messenger. The ads will appear in the inbox section, where people see a list of their messages from friends and other contacts. (Sponsored posts with images and other creative elements already appear there.) The video ads automatically start rolling when a user scrolls over them. This mimics the style of video found across Facebook properties including News Feed and Instagram. The ads are being introduced slowly into Messenger, which has 1.3 billion monthly active users, according to Facebook, while the company monitors consumer reactions. Continue reading at AdAge.com
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which plans to blanket the festival from carrier to Croisette. The micro-media app says it bought billboard space everywhere from Nice airport to the Palais, the heart of the Cannes Lions International Festival of Creativity. Continue reading at AdAge.com
Snapchat's new developer platform that allows it to integrate with outside apps like Tinder, Postmates and Patreon, is going live this week. Now daters on Tinder will be able to flirt with Bitmojis. Postmates will let people share delivery information to friends inside Snapchat. Snapchat built four "kits" that will open the messaging and media app to outside developers. These types of developer tools are core to companies like Facebook, Twitter, Apple and Google, because they help drive innovation around their products and keep audiences in their ecosystems. Continue reading at AdAge.com
Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Meanwhile, on Tuesday, Instagram brought shopping into Stories, the vertical-video section that was copied from Snapchat. (Instagram developed Stories after Snapchat popularized the video style, which lets people string snippets of film together into a fast-paced narrative, which disappears within 24 hours.) Brands on Instagram will now be able to drop shopping bag stickers into their Stories and sell products featured in the videos. The stickers had already been available for use on posts in Instagram's main feed, where they also indicate that an item is for sale. Stories is becoming one of the more popular features of Instagram, with 300 million people using it daily, according to the company. Continue reading "How Snapchat and Instagram are elevating their shopping games"
On Monday, Facebook CEO Mark Zuckerberg sent more than 450 pages of replies to the questions he left outstanding with lawmakers when he appeared on Capitol Hill to address fallout from the Cambridge Analytica data mining scandal earlier this year. During his April testimony, Zuckerberg told members from both houses of Congress numerous times that he would get back to them with detailed replies to their queries into how the company protects privacy, how it targets ads, how it determines what content to censor, and more. Nearly two months later, got back to them he did. However, the responses Facebook sent to Congress did not provide much in the way of new information. Continue reading at AdAge.com
News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism. On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that Facebook exempt most newspapers, news sites and magazines from the company's new political ad policies. The letter was signed by American Society of News Editors, Digital Content Next, The Association of Magazine Media, News Media Alliance and several other organization representing journalists and media. "It is from our view of highest importance that the framework, which is currently being developed by Facebook, recognizes and values high-quality journalism separately and apart from political or issue-based advocacy found across the platform," the letter says. Continue reading at AdAge.com