Jarvis Coffin: AOL and The Huffington Post, Continued
The blowback from the greater scribing community - paid and unpaid - to the news a week ago that Aol would purchase the Huffington Post...
Jarvis Coffin: AOL and The Huffington Post
Greg Shove of Halogen casts the deal between AOL and The Huffington Post in proper light when he says, "AOL has just placed a big bet on the authentic web at scale," making an interesting use of two important terms.
Jarvis Coffin: TechCrunch Columnist Paul Carr Writes About the Effect of Too Much "Fertilizer" Online
"The fact is, it's almost impossible to find a single 'content' company on the web that maintains a horseshit:quality ratio better than 10:1," notes TechCrunch...
Jarvis Coffin: So Far, Newspaper Pay Walls are a Nonevent
The New York Times had a story this week, which MediaBisto picked-up in its Morning Media Newsfeed, that the experience so far with pay walls...
Jarvis Coffin: Apps You Can Eat and Other Predictions for 2011
2011 marks the start of the internet's creative revolution as a new generation of savvy digital users moves from cubicle to creative suite with a goal to give their brands a leg-up in a way that delights consumers.
Jarvis Coffin: Privacy Is Not Free; Consumers Are Not Cheap
Maybe consumers should argue that they are not free, nor are they cheap, and if advertisers want to reach them they will have to pay the full value of the connection that comes through their publisher proxies.
Jarvis Coffin: Media Vegetables
Articles such as Dave Morgan's recent Online Spin, "CBS Audience Five Times Bigger than Facebook" are always a good tonic for the raging hormones of...
Jarvis Coffin: The Golden Age of Content
Suddenly, someone - that being Ad Age columnist and ad seer, Bob Garfield - is referring to the possibility that the world is entering a...
Jarvis Coffin: Facebook Grabs Display Ad Title From MySpace — Are We Making Progress Here?
According to a report by Reuters picked-up by the SmartBrief people, the news is Facebook served nearly one out of every four display ads in...
Jarvis Coffin: Facebook Grabs Display Ad Title From MySpace — Are We Making Progress Here?
According to a report by Reuters picked-up by the SmartBrief people, the news is Facebook served nearly one out of every four display ads in...
Jarvis Coffin: Media Robots in an Age of Starvation
Given only one word to describe 15 years of digital media's evolution it would have to be robotic. Nothing says this better than the balanced...
Jarvis Coffin: Sensitive About My Areas: Media Measurement Company TRA Matches Shopper Data to TV Set-Top Boxes
Two and a Half Men beat out America's Got Talent and Big Brother for "the distinguished title of the show most likely to get people to buy toilet paper."
