Author Archive

Jarvis Coffin: John Battelle on "Going Google"

July 28, 2010
By Jarvis Coffin
Jarvis Coffin: John Battelle on "Going Google"

Google is back in the software business as a producer of applications that compete with Microsoft.
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: Old Media Wannabes

July 13, 2010
By Jarvis Coffin
Jarvis Coffin: Old Media Wannabes

To the extent the internet industry measure success in relation to the faded glory of cable's early days, new media's ultimate break-through on value will be postponed.
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: Larry King Announces the End of Larry King Live

July 1, 2010
By Jarvis Coffin
Jarvis Coffin: Larry King Announces the End of Larry King Live

I will always think of Larry King as the syndicated, all night radio host in the late 1970's and mid 80's that stayed up with America's truckers and anyone else awake because of work, love or worry deep into the night.
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: All Advertising is "Somewhat Subliminal," Not Just Banners

June 29, 2010
By Jarvis Coffin
Jarvis Coffin: All Advertising is "Somewhat Subliminal," Not Just Banners

As suitable follow-up to the tribute offered in this space to the creative banner winners at the Cannes Lions International Advertising Festival last week comes...
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: What’s the Best Thing About the Internet in the Last 15 Years? The Onion.

May 21, 2010
By Jarvis Coffin
Jarvis Coffin: What’s the Best Thing About the Internet in the Last 15 Years? The Onion.

You have to love honest reporting. Likewise, truth in advertising. Maybe the best thing to result from the Internet in its first 15 years is The Onion.
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: Content, Content Everywhere And Not a Drop to Drink? Yahoo Buys Associated Content.

May 21, 2010
By Jarvis Coffin

Yahoo! has bought Associated Content, giving it 350,000 freelance writers that gin-up stories from "neighborhoods" across the country. The move is clearly aimed at AOL's content-assembly-line initiative.
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: After Two Weeks With The iPad 3G, It May Be Time for Redecorating. Good-Bye Computer Room.

May 14, 2010
By Jarvis Coffin
Jarvis Coffin: After Two Weeks With The iPad 3G, It May Be Time for Redecorating. Good-Bye Computer Room.

There is room on the second floor of our house that would be great for napping. I love this room. It's small with floor to...
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: Ad Agency Commission and the Rise of the Media Black Market

April 30, 2010
By Jarvis Coffin
Jarvis Coffin: Ad Agency Commission and the Rise of the Media Black Market

The fundamental problem with the fee structure of ad agency compensation today is that it is uncompetitive with the commission structure that is at work...
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: Ad Networks or Content sites? Content or Data? Confused? Listen to the Crowds

April 22, 2010
By Jarvis Coffin
Jarvis Coffin: Ad Networks or Content sites? Content or Data? Confused? Listen to the Crowds

A survey of agencies and marketers revealed that 52 percent of them plan to spend more on content sites this year.
Read more »

Posted in Huffington Post - Media, Publishers | View Comments

Jarvis Coffin: Internet Media Value Does Not Require Further Integration

April 14, 2010
By Jarvis Coffin
Jarvis Coffin: Internet Media Value Does Not Require Further Integration

How about we stop fishing in our pockets for the keys and get comfortable with the media value of the Internet as it exists right now, on this side of the door, as furnished by all of the relevant content?
Read more »

Posted in Huffington Post - Media, Publishers | View Comments