Jarvis Coffin: Ad Age Reports on the Exodus of Ad Agency Creatives. Out of Old, Comes New.
Over at Ad Age, Matthew Creamer took a deep dive into the exodus of creative talent from the ad agency world. Creamer writes: "Since the...
Jarvis Coffin: NYU Professor, Jay Rosen, Offers Advice to an Incoming Class of Journalism Students. He Should Offer the Same Advice to Advertisers
Rosen offers 10 pieces of advice to the incoming class of journalists to help them "break free" from the last media interval. It is advice that with a little work and some license we can make work equally for advertisers.
Jarvis Coffin: Wired Magazine: Bored With the Web
In the current conversation about the Web vs. the Internet, the template for which is the second in a "series" of articles published by Wired...
Jarvis Coffin: John Battelle on "Going Google"
Google is back in the software business as a producer of applications that compete with Microsoft.
Jarvis Coffin: Old Media Wannabes
To the extent the internet industry measure success in relation to the faded glory of cable's early days, new media's ultimate break-through on value will be postponed.
Jarvis Coffin: Larry King Announces the End of Larry King Live
I will always think of Larry King as the syndicated, all night radio host in the late 1970's and mid 80's that stayed up with America's truckers and anyone else awake because of work, love or worry deep into the night.
Jarvis Coffin: All Advertising is "Somewhat Subliminal," Not Just Banners
As suitable follow-up to the tribute offered in this space to the creative banner winners at the Cannes Lions International Advertising Festival last week comes...
Jarvis Coffin: What’s the Best Thing About the Internet in the Last 15 Years? The Onion.
You have to love honest reporting. Likewise, truth in advertising. Maybe the best thing to result from the Internet in its first 15 years is The Onion.
Jarvis Coffin: Content, Content Everywhere And Not a Drop to Drink? Yahoo Buys Associated Content.
Yahoo! has bought Associated Content, giving it 350,000 freelance writers that gin-up stories from "neighborhoods" across the country. The move is clearly aimed at AOL's content-assembly-line initiative.
Jarvis Coffin: After Two Weeks With The iPad 3G, It May Be Time for Redecorating. Good-Bye Computer Room.
There is room on the second floor of our house that would be great for napping. I love this room. It's small with floor to...
Jarvis Coffin: Ad Agency Commission and the Rise of the Media Black Market
The fundamental problem with the fee structure of ad agency compensation today is that it is uncompetitive with the commission structure that is at work...
Jarvis Coffin: Ad Networks or Content sites? Content or Data? Confused? Listen to the Crowds
A survey of agencies and marketers revealed that 52 percent of them plan to spend more on content sites this year.
