Media

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Author Archive

Jarvis Coffin: Internet Media Value Does Not Require Further Integration

How about we stop fishing in our pockets for the keys and get comfortable with the media value of the Internet as it exists right now, on this side of the door, as furnished by all of the relevant content?

Jarvis Coffin: A New Media Generation Slowly Taking Charge: JWT Names its Worldwide Digital Director as CEO, North America.

Per a report in the Wall Street Journal, JWT has named its Worldwide Digital Director, David Eastman, North American CEO. He will keep his worldwide...

Jarvis Coffin: Rebekah Brooks Sees Into the Future

The MPA's daily news feed spots a post in the Guardian's "Organ Grinder" blog about Rebekah Brooks, Chief Executive of Rupert Murdoch's News International, talking...

Jarvis Coffin: Tom Hinkes Lands a Few Punches for the Importance of Marketing Intuition

It's always a contest between data and intuition. In the "CMO Strategy" corner at Ad Age today Tom Hinkes lands many blows for the power...

Jarvis Coffin: Doug Weaver Gets Real About Micro sites in a Box

It strikes me that nothing stupid has ever come from the mouth or pen (or keyboard) of Doug Weaver, which is a remarkable record given...

Jarvis Coffin: Magazines Are Up and iPadding Around

By itself is was going to be worth saying something about the panel discussion at the SXSW conference in Austin titled, "Could the iPad have...

Jarvis Coffin: Nothing to Snore at: Pete Blackshaw Urges we “Get Back to Boring”

Good column in Ad Age from Pete Blackshaw, EVP of Online Digital Strategic Services at Neilsen, which echoes what Rupert Murdoch had to say about...

Jarvis Coffin: Rupert Murdoch Nails it: Media is Alive

Murdoch is right: we can be blind to what is real and valuable. What's real and valuable is that we are awash in content.

Jarvis Coffin: Advertising is sold, not bought

The article in Advertising Age this week reliving some of the points that were made at the IAB Leadership conference in Carlsbad, CA, about erosion...

Jarvis Coffin: Bring back 15% agency commission, Redux

Of all the posts made in this space over the past year none has garnered more interest - leastwise, page views - than the one...

Jarvis Coffin: Picking sides for the Interactive industry’s Golden Age

The IAB Annual Meeting and Leadership Conference just ended in Carlsbad, California, is now easily the most important media trade event in the country today....

Jarvis Coffin: Citizen media, Swedish style

There is much that can be said about the campaign from Swedish public broadcaster, Radiotjänst, encouraging people to fess-up and pay the annual TV license...