Jarvis Coffin: Advertsing sales 101. A lesson from the Zen Master.
According to Wikipedia, Mel Karmazin started selling radio when he was 17 years old. Years later, Don Imus would refer to him as the "Zen...
Jarvis Coffin: Media. Strap it on.
This picture (below) was included as part of a report in MediaPost about a new laboratory opened by Metrics Marketing to help seekers unlock the...
Jarvis Coffin: Tit for tat: TBWA appoints a Chief Compensation Officer
Ad agency TBWA is clearly serious about instigating a new level of conversation over ad agency compensation. As discussed in this space a few weeks...
Jarvis Coffin: Google Stops by the Old Neighborhood on Super Bowl Sunday
According to MediaPost's Online Media Daily report this morning, John Battelle, at least, knew Google would run a commercial during the Super Bowl yesterday. It...
Jarvis Coffin: The High Costs of Saving
It is boom times if you are in the information business -- but not, unfortunately, if you are in the newspaper business.
Jarvis Coffin: In Memory of J.D. Salinger and Brand Mystique
How many brands may secretly, desperately wish to retire to a village in New Hampshire to live out their days on the strength of their legacy, unyielding to the temptation to pump it up amidst the bright lights and big cities?
Jarvis Coffin: The Apple iPad: Offering a Way Forward to Many Beleaguered Publishers and Content Producers
Microsoft has wound-up in the content business. Not Apple. Google has wound-up in the network business. Not Apple. Each of them is in the media business, but only Apple doesn't have to sell advertising -- so far.
Jarvis Coffin: TBWA Chairman, Jean Marie Dru, joins the conversation about fixing agency compensation
In Ad Age today, TBWA Chairman, Jean Marie Dru, adds his voice to the growing chorus of people that are eager to have a conversation...
Jarvis Coffin: Mark Cuban defends Jeff Zucker’s experiment at NBC Universal. But, has Zucker given-up on the experiment too soon?
Mark Cuban goes on a tear over at Paid Content about the flip-flop on Jay Leno's primetime show at NBC. His contention is that NBC...
Jarvis Coffin: Google Should Not Be Tempted to Give Up the Sanctity of Its Home Page
A line or two of advertising does not do much to undermine the sanctity of Google's home page. But these small cracks have a way of letting water in that eventually erodes foundations.
Jarvis Coffin: Digital Media: So Simple a Caveman Could Do It
New media is a vast place and the buying industry has been ill-equipped to navigate it. The digital market, therefore, has a very clear stake in the future of ad agency compensation.
Jarvis Coffin: Susan Credle, U.S. Chief Creative Director at Leo Burnett, presses on the limits of the advertising business today
IAB's Smartbrief picks-up on an interview over at Forbes.com with Susan Credle, the U.S. Chief Creative Officer of Leo Burnett. Ms. Credle, laments the presence...
