Jarvis Coffin: Striking Value Into the Hearts of Buyers and Sellers Online: $25 Billion More Might Just Do It
Other media are shrinking, therefore Internet advertising should grow. So if there is $25 billion more in ad spending on its way, how will it be accepted and provided for?
Jarvis Coffin: Yahoo!, Microsoft and Google Continue Feeling Their Way Around the Room
Search happens on a mountaintop; it's only scary when the companies living at that altitude climb down off the mountain to carouse in the streets of the Internet community swinging their clubs at each other, blindfolded.
Jarvis Coffin: Ad Agencies Should Pay Attention to Potential Opt-In Legislation in Washington
Doesn't advertising have enough problems? People don't like commercial interruptions. Now the potential exists to place an interruption in the way of the interruption?
Jarvis Coffin: That’s the way it is (again).
When I heard that Walter Cronkite had died over the weekend I thought, get ready for all the "That's the way it was" eulogies that...
Jarvis Coffin: Charging for the air we breathe
I checked-in to a Courtyard (owned by Marriott) this week and a sign on the front desk alerted me to the fact that beginning earlier...
Jarvis Coffin: Interpublic separates the forest from the trees.
After sounding off in this space recently about the myriad descriptions we have for online advertising ("What the heck is display advertising anyway? And who...
Jarvis Coffin: Rupert Murdoch engages in a bit of portal-speak
The Wall Street Journal reports that Rupert Murdoch said MySpace "needs to be refocused as an entertainment portal." I have mostly stopped reading stories about...
