DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes

Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor. Continue reading "DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes"

DigitalEd: Loyalty and Revenue: The New User Metrics

Panel Title: Loyalty and Revenue: The New User Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Denise Law, The Economist; Dave Burdick, Denverite What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow and every day after. This panel will include a discussion with publishers who are the forefront of thinking about how to measure user loyalty in this new community-driven era to strengthen their brands and use a loyal readership to grow revenue for their businesses. This free online panel is sponsored by Opinary. Opinary enables users to share their opinion in-content, helping publishers and brands reach, understand and convert their most valuable audiences. Publishing partners – including global leaders like The Times, HuffPost, Continue reading "DigitalEd: Loyalty and Revenue: The New User Metrics"

Media Metrics Roundup for March 28, 2018

How We’re Measuring The Success Of Trusting News Strategies
Joy Mayer / Trusting News
How can newsrooms know if they are building trust with readers? It’s Time To Revisit Engagement Metrics
Jason Alcorn
To better measure engagement, go back to the old tools. To Build And Engage Your Audience, Consider These Core Metrics For Measuring Success
Steve Mulder and Mark Fuerst / Current
The results of a public media working group on KPIs and key metrics. Using Data To Measure Impact
Eric Martin / ITVS
Good ideas for journalism in this study of documentary filmmakers. Recirculate! Vox Media’s New Structure For Story Packages Gives Readers Context (And Helps Them Stick Around)
Christine Schmidt / Nieman Lab
How a new template increased recirculation on Vox Media sites. The Financial Times Uses YouTube To Boost Subscriptions
Lucinda Southern / Digiday
Readers come into contact with the FT brand 6 to 8 times Continue reading "Media Metrics Roundup for March 28, 2018"

It’s Time For Better Engagement Metrics

Join MediaShift and experts from Content Insights, WhereBy.Us and the Dallas Morning News for “How to Get Better Engagement Metrics,” a free online panel on April 18. Reserve your seat now! At many publishers, community and engagement editors have long been pushing for a change in the newsroom culture away from superficial metrics toward a more authentic relationship with readers. Yet that culture shift was often impeded by the value and sheer size of the Facebook audience, whose reach, distributed audience and referral traffic publishers came to rely on to hit their analytics and advertising goals. Well that particular barrier has fallen. And now is a good time to talk about better engagement metrics. When engagement is no longer defined as the total number of likes, reactions and shares by a aggregate audience and is instead an interaction with a particular reader of your website or publication, increasingly one
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DigitalEd Panel: How to Get Better Engagement Metrics

Panel Title: How to Get Better Engagement Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live online panel will include a discussion with publishers who are at the forefront of using engagement metrics to build a direct relationship with readers, improve the quality of their journalism and drive revenue for their businesses. This free online panel is sponsored by Content Insights. Content Insights helps journalists and editors understand the behavior of their readership in a simple and comprehensible way. Content Insights is a multi-faceted web analytics platform for data-driven evaluation, ranking and comparing of Continue reading "DigitalEd Panel: How to Get Better Engagement Metrics"

Media Metrics Roundup for March 7, 2018

How To Manage A Successful Facebook Group
Annemarie Dooling / The Coral Project
Journalists have to be trained to participate in civic discourse, Dooling argues. How WhereBy.Us Will Track Impact of Local Media
Jason Alcorn / MetricShift
Alexandra Smith leaps into her new role, connecting metrics to local news revenue. February Social Media Platform Changes: Full Roundup
Tory Starr / WGBH Social
26 updates and 6 rumors to watch. New Data Shows Just How Much Social Sharing Has Decreased Since 2015 (And News Feed Tweaks Are Just One Factor)
Ricardo Bilton / Nieman Lab
The average article gets 4 shares, down from 8 in 2015. How Many Subscriptions Can You Afford?
Alexandre Botão / Medium
Can news publishers compete on cost and value? Who Cares Whether A Movie Has A Perfect Rating On Rotten Tomatoes?
Justin Charity / The Ringer
What happens when measurement is itself the metric.

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How WhereBy.Us Will Track Impact of Local Media

In December, Alexandra Smith joined WhereBy.Us as its first growth editor. The growing company, which uses the slogan, “Live like you live here,” and has 24 employees, currently runs local media sites in Miami and Seattle as well as a creative studio. And it just launched an impact tracker internally. It’s notable as one of the first times commercial media has embraced impact tracking as a strategy for marketing and growth. For local news organizations, tracking impact is a way to tie journalism’s value to revenue. Impact trackers can help show readers how news works and source powerful messaging for membership or subscription campaigns. Thirty-one percent of recent subscribers to local newspapers subscribed because they wanted to support local journalism, according to the Media Insight Project. Gannett, where Smith worked before joining WhereBy.Us, recently launched an internal impact tracker, and LION Publishers is now offering investigative reporting Continue reading "How WhereBy.Us Will Track Impact of Local Media"