Media Metrics Roundup for May 24, 2017

The New York Times’ Workflow to Build and Share Analytical Insights

(Edward Podojil, Josh Arak and Shane Murray / New York Times Open)
Cutting edge: A team from The Times shares what they are doing to make data analysis simpler and faster.

Google Attribution Is A Free And Easy Way To Evaluate Marketing Efforts

(John Mannes / TechCrunch)
A new tool and potentially a huge improvement to last-click attribution.

Facebook Is Building Its Own Neuroscience Center To Study Marketing

(Marty Swant / AdWeek)
Can we understand user behavior better?

Why You Need To Write Multiple Headlines For Every Article

(Ash Read / The Next Web)
And what makes a headline stand out on Facebook, Twitter and search.

How to Run Focus Groups in Your Local News Community

(Josh Stearns / Local News Lab)
Really listening to users goes beyond quantitative metrics.

From MetricShift

Media Metrics Roundup for May 17, 2017

“Anger Is A Useful Metric”

(Laura Hazard Owen / NiemanLab)
😡 is the top reaction for hyper-partisan Facebook pages.

Media Manipulation and Disinformation Online

(Alice Marwick and Rebecca Lewis / Data & Society)
“The media’s dependence on … analytics and metrics … makes them vulnerable to … manipulation.” My reaction: 😳

Translating UX Goals into Analytics Measurement Plans

(Aurora Harley / Nielsen Norman Group)
An excellent piece on getting insight, not numbers.

How YouTube Latecomer Vox Beat the Odds And Built A Big Channel

(Sahil Patel / Digiday)
One reason why ProPublica is paying to put a video fellow at Vox.

Introducing the Facebook Earned Reach Average

(Emmy Bengtson / M+R)
I covered takeaways for media from the latest M+R report last month.

From MetricShift

Media Metrics Roundup for May 17, 2017

“Anger Is A Useful Metric”

(Laura Hazard Owen / NiemanLab)
😡 is the top reaction for hyper-partisan Facebook pages.

Media Manipulation and Disinformation Online

(Alice Marwick and Rebecca Lewis / Data & Society)
“The media’s dependence on … analytics and metrics … makes them vulnerable to … manipulation.” My reaction: 😳

Translating UX Goals into Analytics Measurement Plans

(Aurora Harley / Nielsen Norman Group)
An excellent piece on getting insight, not numbers.

How YouTube Latecomer Vox Beat the Odds And Built A Big Channel

(Sahil Patel / Digiday)
One reason why ProPublica is paying to put a video fellow at Vox.

Introducing the Facebook Earned Reach Average

(Emmy Bengtson / M+R)
I covered takeaways for media from the latest M+R report last month.

From MetricShift

Special Series: Social Metrics

How publishers use social media is in a state of flux. At some level, that has always been true, but with the Facebook algorithm once again causing anguish, messaging and chatbots well-established as core platforms and a flight to quality for business reasons, the shifts are especially seismic. If social isn’t only — or even primarily — a distribution channel and funnel for website traffic, what is it? What can it be instead? The next three weeks on MetricShift we’ll be asking those questions with a special series on social metrics. We start Friday with a special #MetricShift Twitter chat on a very fundamental questions: How do you define audience engagement? Helping organize the chat is Jeff Weisbein, founder of analytics firm KYA. Jeff will also be leading an advanced training on May 31 that you can register for here. Then through interviews, case studies and guides, we will hear from some of the smartest journalists exploring this question right now. A special note Continue reading "Special Series: Social Metrics"

Media Metrics Roundup for May 10, 2017

Business Publishers Are Enjoying Traffic Spikes From LinkedIn

(Max Willens / Digiday)
Engagement is up 40 percent.

Geeking Out Over Analytics

(Thomas Baekdal / Baekdal Plus)
Four kinds of analytics that turn traditional metrics on their head.

Voice-Enabled Speaker Usage to Grow Nearly 130% This Year

(eMarketer)
The heaviest users are Millennials.

Apple Updates Its Analytics Service With New Discovery Metrics

(Sarah Perez / TechCrunch)
New source types have been added to the measurement tool.

Entrepreneur Beats Community News Jinx in Metro D.C.

(Tom Grubisch / Street FIght)
The analytics that make Bethesda Beat a local standout.

From MetricShift

The Collaborative Journalism Summit Explained Using Lyrics from ‘Crazy in Love’ by Beyoncé

The Collaborative Journalism Summit happened last week in Montclair, N.J., at the Center for Collaborative Media. The room was full, the attendee swag was clever and the schedule promised to deliver the best sharing of lessons around journalism collaboration and news partnerships we could ask for.

“It’s history in the making”

“I look and stare so deep in your eyes”

The day started off with a keynote by Emilia Díaz-Struck, research Continue reading "The Collaborative Journalism Summit Explained Using Lyrics from ‘Crazy in Love’ by Beyoncé"

Media Metrics Roundup for May 3, 2017

‘The Audience There is Huge’: A Guide to the Most Popular Publisher Facebook Video Hacks

(Lucia Moses / Digiday)
Ethical? Successful.

Analysis Shows Declining Engagement With Trump’s Tweets

(Jonathan Lemire and Maureen Linke / AP)
His most tweeted word is “Great.”

The Very Best Digital Metrics For 15 Different Companies!

(Avinash Kaushik / Occam’s Razor)
What the metrics guru thinks newspapers should measure. (Scroll halfway down.)

Why People Subscribe and What It Says About the Future of Journalism

(American Press Institute)
53 percent of Americans pay for news.

How Coca-Cola’s Quest to Measure Engagement Led to a New Metric

(Natalie Johnson / Coca-Cola)
Measure conversations and social engagement for individual stories.

From MetricShift