DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes


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Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor. Continue reading "DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes"

DigitalEd: Loyalty and Revenue: The New User Metrics


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Panel Title: Loyalty and Revenue: The New User Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Denise Law, The Economist; Dave Burdick, Denverite What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow and every day after. This panel will include a discussion with publishers who are the forefront of thinking about how to measure user loyalty in this new community-driven era to strengthen their brands and use a loyal readership to grow revenue for their businesses. This free online panel is sponsored by Opinary. Opinary enables users to share their opinion in-content, helping publishers and brands reach, understand and convert their most valuable audiences. Publishing partners – including global leaders like The Times, HuffPost, Continue reading "DigitalEd: Loyalty and Revenue: The New User Metrics"

Media Metrics Roundup for March 28, 2018


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How We’re Measuring The Success Of Trusting News Strategies
Joy Mayer / Trusting News
How can newsrooms know if they are building trust with readers? It’s Time To Revisit Engagement Metrics
Jason Alcorn
To better measure engagement, go back to the old tools. To Build And Engage Your Audience, Consider These Core Metrics For Measuring Success
Steve Mulder and Mark Fuerst / Current
The results of a public media working group on KPIs and key metrics. Using Data To Measure Impact
Eric Martin / ITVS
Good ideas for journalism in this study of documentary filmmakers. Recirculate! Vox Media’s New Structure For Story Packages Gives Readers Context (And Helps Them Stick Around)
Christine Schmidt / Nieman Lab
How a new template increased recirculation on Vox Media sites. The Financial Times Uses YouTube To Boost Subscriptions
Lucinda Southern / Digiday
Readers come into contact with the FT brand 6 to 8 times Continue reading "Media Metrics Roundup for March 28, 2018"

It’s Time For Better Engagement Metrics


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Join MediaShift and experts from Content Insights, WhereBy.Us and the Dallas Morning News for “How to Get Better Engagement Metrics,” a free online panel on April 18. Reserve your seat now! At many publishers, community and engagement editors have long been pushing for a change in the newsroom culture away from superficial metrics toward a more authentic relationship with readers. Yet that culture shift was often impeded by the value and sheer size of the Facebook audience, whose reach, distributed audience and referral traffic publishers came to rely on to hit their analytics and advertising goals. Well that particular barrier has fallen. And now is a good time to talk about better engagement metrics. When engagement is no longer defined as the total number of likes, reactions and shares by a aggregate audience and is instead an interaction with a particular reader of your website or publication, increasingly one
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Continue reading "It’s Time For Better Engagement Metrics"

DigitalEd Panel: How to Get Better Engagement Metrics


This post is by Jason Alcorn from MediaShift


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Panel Title: How to Get Better Engagement Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live online panel will include a discussion with publishers who are at the forefront of using engagement metrics to build a direct relationship with readers, improve the quality of their journalism and drive revenue for their businesses. This free online panel is sponsored by Content Insights. Content Insights helps journalists and editors understand the behavior of their readership in a simple and comprehensible way. Content Insights is a multi-faceted web analytics platform for data-driven evaluation, ranking and comparing of Continue reading "DigitalEd Panel: How to Get Better Engagement Metrics"

Media Metrics Roundup for March 7, 2018


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How To Manage A Successful Facebook Group
Annemarie Dooling / The Coral Project
Journalists have to be trained to participate in civic discourse, Dooling argues. How WhereBy.Us Will Track Impact of Local Media
Jason Alcorn / MetricShift
Alexandra Smith leaps into her new role, connecting metrics to local news revenue. February Social Media Platform Changes: Full Roundup
Tory Starr / WGBH Social
26 updates and 6 rumors to watch. New Data Shows Just How Much Social Sharing Has Decreased Since 2015 (And News Feed Tweaks Are Just One Factor)
Ricardo Bilton / Nieman Lab
The average article gets 4 shares, down from 8 in 2015. How Many Subscriptions Can You Afford?
Alexandre Botão / Medium
Can news publishers compete on cost and value? Who Cares Whether A Movie Has A Perfect Rating On Rotten Tomatoes?
Justin Charity / The Ringer
What happens when measurement is itself the metric.

More Continue reading "Media Metrics Roundup for March 7, 2018"

How WhereBy.Us Will Track Impact of Local Media


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In December, Alexandra Smith joined WhereBy.Us as its first growth editor. The growing company, which uses the slogan, “Live like you live here,” and has 24 employees, currently runs local media sites in Miami and Seattle as well as a creative studio. And it just launched an impact tracker internally. It’s notable as one of the first times commercial media has embraced impact tracking as a strategy for marketing and growth. For local news organizations, tracking impact is a way to tie journalism’s value to revenue. Impact trackers can help show readers how news works and source powerful messaging for membership or subscription campaigns. Thirty-one percent of recent subscribers to local newspapers subscribed because they wanted to support local journalism, according to the Media Insight Project. Gannett, where Smith worked before joining WhereBy.Us, recently launched an internal impact tracker, and LION Publishers is now offering investigative reporting Continue reading "How WhereBy.Us Will Track Impact of Local Media"

Media Metrics Roundup for February 28, 2018


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Lessons Learned from the Quartz Email Team
Cate Blouke / Really Good Emails
The most important metric? “Total number of active subscribers we have per newsletter.” Trust In News Matters. Don’t Give Up On It.
James Tyner / MetricShift
What publications lose by prioritizing “engagement” or page views. Paths To Subscription: Why Recent Subscribers Chose To Pay For News
American Press Institute
45 percent finally subscribed because of a promotion or a free trial. It’s Time To End ‘Trending’
Brian Feldman / Select All
Trending algorithms can’t determine whether content should be shared. After Years Of Testing, The Wall Street Journal Has Built A Paywall That Bends To The Individual Reader
Shan Wang / Nieman Lab
Each site visitor is scored, “based on dozens of signals,” on their propensity to subscribe. A Guide To Page Value – The Undervalued Metric
Donovan Ayon / Luna Metrics
How to track which Continue reading "Media Metrics Roundup for February 28, 2018"

Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms


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MIAMI – The theme of this year’s Knight Media Forum in Miami was “Strengthening Local News, Community and Democracy.” The annual gathering of librarians, community foundations and journalists hosted by the Knight Foundation opened with a panel of Knight Commissioners who set a pragmatic but urgent tone on trust, media and democracy. Over a day and a half, the future of algorithms and technology took center stage, with talks from tech pioneers and authorities Tim O’Reilly, Jimmy Wales and Amy Webb. But more intimate breakout sessions and panels offered a chance to Continue reading "Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms"

Media Metrics Roundup for February 21, 2018


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In An Era Of Loyalty, Newspaper Publishers Focus On Time Spent And Frequency
Max Willens / Digiday
The Seattle Times has a dashboard showing which articles lead to the most digital subscriptions. Tricky Podcast: Attentional Serfdom
Emily Bell and Heather Chaplin / Tricky
The first episode of this highly listenable new podcast looks at “the fight to capture your attention.” (Or just read the transcript.) 7 Tips to Get Better Newsletter Metrics
Jason Alcorn / MetricShift
The best things we learned from our expert panel. Snapchat Finally Gives Creators Analytics
Josh Constine / TechCrunch
Independent creators can now see time spent, total story views and more. The Upside Down: Negative Goals In Google Analytics
Samantha Barnes / Luna Metrics
How to set goals that warn you when things go wrong, like unsubscribes or customer support requests. Brands With Their Own Viewability Standards Are Causing Headaches For The Continue reading "Media Metrics Roundup for February 21, 2018"

MetricShift Survey: Newsroom Leaders’ Top Priority Is Audience Growth


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What does the media metrics profession look like in 2018? How are editors and other newsroom leaders responding to seismic shifts in how audiences are built? In how audiences translate to revenue to pay for reporting? As we’ve done the last two years, we surveyed our readers here on MetricShift. We learned what you do and what you want to learn this year. We also learned some of the ways that metrics are evolving as metrics professionals are moving up the newsroom masthead. Your top priority? Audience growth, followed by impact measurement. Here are six more highlights from the 2018 MetricShift reader survey. Metrics matter to senior newsroom leaders

Question: Where are you in the org chart?

A majority of MetricShift readers hold senior positions in their newsrooms. That points to something we wrote a lot about last year: the increasing responsibility of many who started their careers in social
Continue reading "MetricShift Survey: Newsroom Leaders’ Top Priority Is Audience Growth"

7 Tips to Get Better Newsletter Metrics


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Last week, MediaShift hosted an online panel on how to get better newsletter metrics. The topic was one of our most popular — for good reason. Newsletters are proving to be a reliable and measurable way for publishers to connect directly with readers. We can’t forget that email is still a platform, but at least it’s one with open standards and a higher degree of control for both sender and recipient. The New York Times’ Lindsey Goddard, Greentech Media’s Brady Pierce and Parse.ly’s Clare Carr generously shared their expertise. Watch the video here or scroll down for seven of their best tips for how to get better newsletter metrics. 1. Segment your audience. Newsletters feel personal, like a one-to-one communication. Or at least they should. By segmenting your audience and developing email products that deliver on a unique, targeted value proposition, you are likely to have the greatest success. 2. Continue reading "7 Tips to Get Better Newsletter Metrics"

Media Metrics Roundup for February 14, 2018


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How The Wall Street Journal’s Facebook Strategy Helped Double Social Subscriptions
Simone Flueckiger / WAN-IFRA
Expert advice for using Facebook as an acquisition channel. The 15 Biggest Local News Sites on Facebook in January
Liam Corcoran / MetricShift
The New York Post and the Los Angeles Times lead the list. How Long Should You Run Your A/B Test?
MailChimp
These are best practices for testing opens, clicks and revenue. How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
David Cohen / Adweek
The new methodology counts organic reach like paid reach. (Did you know organic reach used to include posts that users never saw?!) Consumers Give Up On Slow Content
Sara Fischer / Axios
Speed matters, so here’s some new Adobe Consumer Content Survey data to share with your boss. Organizations That Turn Data Into Insights Are Gaining Competitive Advantage Through Improved Connections With Consumers
Continue reading "Media Metrics Roundup for February 14, 2018"

Media Metrics Roundup for February 7, 2018


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Twitter Is Sending More Clicks To Publishers As Facebook Sends Fewer, New Data Show
Alex Kantrowitz / BuzzFeed News
Twitter referrals are rising, according to data from SocialFlow. How To Write For MetricShift
Jason Alcorn / MediaShift
A call for contributors. Sometimes, Impact Isn’t All It’s Cracked Up To Be
Jason Grotto / ProPublica
An official claimed to respond to your reporting? Be skeptical, or else. January Social Media Platform Changes: Full Roundup
Tory Starr / WGBH Social
A “seismic” month on social media. Public TV Begins Counting ‘Invisible Audiences’ For Education Content
Karen Everhart / Current
Beyond Nielsen Ratings: “Vegas PBS tracks 27 education-related data points.” Opinary Is Building New Tools To Help News Orgs Use Polls To Inform Their Coverage
Ricardo Bilton / Nieman Lab
Can Opinary build a better audience insights dashboard?

More From MetricShift

4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and Continue reading "Media Metrics Roundup for February 7, 2018"

How To Write For MetricShift


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MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation and audience engagement and community. I really encourage you to contribute. Seriously, that’s why I’m writing this post. At MetricShift, we value a diversity of voices. You don’t need to have a lot of writing experience or be in a senior position at your newsroom to have something to say. If you have an idea for an article, I’d love to hear it — email me at jason@jasalc.com. There are a few ways to make sure your article turns out great: First, know who you’re writing for. Who is your target audience? Second, identify the one thing you want them to take away. Is it a case study you want to share? Or tool or technique that could be helpful to Continue reading "How To Write For MetricShift"

Media Metrics Roundup for January 31, 2018


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Bloomberg Digital Hires Julia Beizer As Its First Head Of Product
Max Willens / Digiday
Where can a career in audience development lead? Big places. Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
Andrew Sweeney / MetricShift
Micro-metrics can diagnose and improve low-performing content. Podcast Listeners Really Are The Holy Grail Advertisers Hoped They’d Be
Miranda Katz / Wired
A month after Apple introduced analytics, we’ve learned that listeners listen to almost everything. Here’s How To Build A Better Newsletter, According To A Bunch Of Self-Professed Newsletter Nerds
Christine Schmidt / Nieman Lab
Expert tips from HuffPost, The New Yorker, and Vox Media. Will Comedians Save The Day?
Caty Borum Chattoo / The Laughter Effect
The Center for Media & Social Impact examines comedy’s impact. Data Can Enhance Creative Projects — Just Look at Netflix
Michael Smith and Rahul Telang / Harvard Business Review
Using Continue reading "Media Metrics Roundup for January 31, 2018"

Media Metrics Roundup for January 24, 2018


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The Strategy Behind Slate’s Engaging New Design
Michelle Manafy / DCN
Is this the first major redesign of the subscriber metrics era? What Movie Will You See This Weekend? That Depends On Where You Live.
Clare Carr / MediaShift
Using online attention to measure IRL buying decisions. Google’s Emphasis On Mobile Page Speed Will Hit CNN, WSJ And Other Top Sites
Lucia Moses / Digiday
A list of how all the top publishers’ sites perform on mobile — soon to matter for SEO. How Effective Is Twitter Promote Mode? We Tested It For 30 Days.
Buffer
What $99 a month and automatic promotion buys you. Paying Attention To Retention
Steve Daigneault / M+R
Good questions to ask when measuring and testing renewal rates. How To Measure The Impact Of Your Work
Alexa Roman / InVision
A designer’s introduction to product analytics.

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Who Gets The Most Traffic Among Continue reading "Media Metrics Roundup for January 24, 2018"

What To Expect From Media Metrics in 2018


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We asked 10 experts in media metrics to tell us what they expected to see in 2018 (including several of our MetricShift20 honorees). The answers are at once sanguine about the direction of media metrics and frank in their assessment of what needs to change. From podcasts and VR to advertising and loyalty, here are ten storylines to watch in media metrics in 2018 and beyond.

A Content Renaissance Is Coming

By John Saroff If you build it, they will come. Realizing that users arriving to a site via search and social are largely ephemeral (returning only 1.2 times a month), the strongest publishers will reinvest in distinct identities across their owned platforms (i.e., desktop web, mobile web, app) where users are approximately three more likely to return. On the content side, this realization will drive investment in distinct editorial and brand identities that truly resonate
Continue reading "What To Expect From Media Metrics in 2018"

Media Metrics Roundup for January 10, 2018


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MetricShift20: Honoring The Leaders in Media Metrics
Jason Alcorn / MetricShift
Our new list of trailblazers, thinkers, scholars and innovators. The Top Social Media Platform Changes In December
Tory Starr / WGBH Social
What you might have missed. How To Prepare For The Removal Of Publisher Posts From Facebook’s News Feed
Simon Galperin / Medium
Good ideas for digital publishers, no matter what happens in 2018. Why Quartz Is Churning Out Short-Run Newsletters For Big Events
Max Willens / Digiday
Check out the numbers they are getting. We Can Probably Measure Media Bias. But Do We Want To?
Tamar Wilner / Columbia Journalism Review
A Chartbeat for partisan balance? We’ve Analysed 6,500 Images That Appeared On Our Homepage And Here Is What We’ve Learned
Al Jazeera Labs / Medium
An interesting use of machine learning to analyze content.

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How Charities And Non-Profits Succeed On Social Media
Benedict Continue reading "Media Metrics Roundup for January 10, 2018"