Media Metrics Roundup for November 22, 2017

How To Tell The Story of Metrics Inside Your News Organization
Ryan Sholin / MetricShift
Great, practical tips from a veteran of newsroom analytics. Google’s Chatbot Analytics Platform Chatbase Launches To Public
Sarah Perez / TechCrunch
The dashboard lets developers track metrics like active users, sessions and retention. Google Referrals Up 17% On The Year With AMP Traffic
Clare Carr / Parse.ly
Parse.ly has added AMP data to its referral dashboard and shares some results. Best Practices In Gauging The Impact Of Investigative Journalism
Global Investigative Journalism Network
GIJN’s new 34-page report was released last week in Johannesburg. The Enhanced Art Of Writing Headlines
Terri Walter / Chartbeat
One takeaway: When testing, alternate headlines win about 62% of the time. Get Great At Converting App Users Into Members
Dick McPherson / Greater Public
7 tips for how public media stations can cultivate NPR One listeners.

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Media Metrics Roundup for November 15, 2017

After A Decade, It’s Time To Reinvent Social Media In Newsrooms
Jane Elizabeth / American Press Institute
A terrific new strategy paper. One finding? Social media teams want more training in how to grow and measure traffic. Harvard Experiment Finds Large Effects From Small News Outlets
Jason Alcorn / MetricShift
A new answer to how to measure the impact of journalism. The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022
Guy Sheetrit / Adweek
Predictive analytics is fueling part of the growth. Best Practices for Measuring Success Through Survey Analysis
Lynette Chen / Guardian Mobile Innovation Lab
Practical tips for getting user feedback. New Tools For Managing Google Analytics Users
Matt Matyas / Google Analytics
New: Set up and manage access for teams. Scoop: Bloomberg Expects Eight Figures For New Twitter Network
Sara Fischer / Axios
Around 50 people will be hired for the 24-hour Continue reading "Media Metrics Roundup for November 15, 2017"

Harvard Experiment Finds Large Effects From Small News Outlets

Even small publishers have a large effect on the national discourse, according to a new paper published in Science on the effects of news. “Exposure to the news media,” the study states, “causes Americans to take public stands on specific issues, join national policy conversations, and express themselves publicly.” The research aims to quantify the effect of news media. Put in terms that are increasingly common when talking about journalism: What is the impact of news organizations? The study by Harvard professor Gary King and collaborators found that a few, mostly small news outlets publishing simultaneously in a broad area of public policy concern increased the volume of conversation on social media by 19 percent the day after publication. Over a full week, the volume was increased 63 percent relative to the average day’s volume. The number of unique authors increased as well, and the composition of opinion changed in Continue reading "Harvard Experiment Finds Large Effects From Small News Outlets"

Media Metrics Roundup for November 8, 2019

Social Media Platform Changes You Might Have Missed In October
Tory Starr / WGBH Social
Updates around advertising, transparency and new formats are on the list. ‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
Ian Gibbs / MetricShift
Key findings from a new study from Kantar. 3 Tools For Tracking And Measuring Your Newsroom’s Impact
Oren Levine / IJNET
Move past the numbers and follow the conversation. Signs That Facebook Food Videos Are Losing Their Luster
Max Willens / Digiday
BuzzFeed’s Tasty is still king, but down from a year ago. Google Analytics 360 + Salesforce: A Powerful Combination
Babak Pahlavan / Google
Four new integrations between Salesforce and GA will arrive in the 2018. One Weapon Against Fake News: More Media Literate Consumers!
Laurie Trotta Valenti / Media Impact Project
It’s Media Literacy Week this week. #medialitwk

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Media Metrics Roundup for November 1, 2017

ICJF Study: Global Newsrooms Are Falling Behind in Analytics
Jason Alcorn / MediaShift
Less than half of analytics editors had experience with data analytics when they were hired. Turns Out The Flyby Reader Is More Valuable Than Often Thought
Lucia Moses / Digiday
New data from Parse.ly unpacks the bounce rate. Wondering Whether Online Engagement Is A Prerequisite Of Trust In The Media
Adam Smith / Severe Contest
The Economist takes a pass on engagement metrics and trusts editorial. What Facebook Taught Us When It Destroyed Our Organic Reach
Filip Struhárik / Medium
Slovak publishers saw their reach collapse. But traffic levels remained unchanged. 18 Experts Reveal Their Top Instagram Growth Hacks
Jordan French / Social Media Week
Tips from brands that publishers can steal. Twitter Submits to MRC Ad Measurement Audit
Jon Lafayette / Broadcasting & Cable
The audit will cover impression counts and video metrics, a step Continue reading "Media Metrics Roundup for November 1, 2017"

ICJF Study: Global Newsrooms Are Falling Behind in Analytics

A few weeks ago the International Center for Journalists released the first-ever State of Technology in Global Newsrooms report, based on a survey of more than 2,700 journalists and newsroom managers in 130 countries. The survey was conducted in 12 languages. After it sat on my desk, printed out, for almost a month, I finally had a chance to read it this weekend and want to pull out some of the report’s findings on analytics, which will be especially interesting to regular readers of MetricShift, because they confirm many of the trends and research we’ve covered here but suggest where we can pay closer attention to the global relationship between newsrooms and newsroom data. The report states: “Are journalists keeping pace with the digital revolution? Despite great strides in leveraging new technologies, we conclude that the answer is no.” In the field of news metrics specifically, that conclusion
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Artificial Intelligence Is Coming for Publishers’ Analytics

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million in seed funding last year, aims to develop “AI for automating repetitive tasks” for publishers, according to CEO and founder Antoine Amann. The first product the company has brought to market is an automated social media tool that uses a publisher’s internal audience analytics along with machine learning to completely run social media accounts. Le Monde in France and The Guardian in the U.K. are clients. A challenge with publishing analytics today is how to make sense of them, and Echobox isn’t alone in trying to solve this. When everything is measurable and everything is tracked, the problem is no longer a paucity of meaningful data but rather how to separate the signal Continue reading "Artificial Intelligence Is Coming for Publishers’ Analytics"