A few years ago, Cheerios was the subject of racist vitriol online after showing a multiracial family in an ad. Now more companies are showing these relationships as a way of signifying their values.
America has softened on stool.
Classical music has long had a place in commercials, but now it is being used as more than a jokey device or a signal of sophistication.
Characters like Flo, star of 140 Progressive Insurance commercials, can deliver a brand message in a potent way. But they’re not great at evolving.