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JOHN KOBLIN and SAPNA MAHESHWARI
CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers
With ‘Roseanne’ and Backstreet Boys, ABC Mines the Past
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
Ad buyers will spend billions, as they did last year, to be a part of the TV season, knowing that, ratings aside, television still reaches more people than digital ads.
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