How ProPublica Defines Success for Engagement Projects

ProPublica has earned more than its share of accolades. Four Pulitzer Prizes in seven years, numerous Peabody Awards, Emmys… name a journalism award, they’ve probably won it. But engagement editor Terry Parris, Jr., has his sights set on one more trophy: a Pulitzer Prize for a crowdsourced reporting project.

Terry Parris, Jr., Adriana Gallardo and Ariana Tobin

I recently spoke with Parris and his colleagues, engagement reporters Adriana Gallardo and Ariana Tobin. The team evangelizes for metrics that have less to do with quantity on social and more to do with high-quality participation — which can begin on social media but develop further through on-site call-outs, forms and (a lot of) email. We chatted about the work the engagement team does to support and create ProPublica’s journalism, how they measure success and why working on engagement at ProPublica is unlike anywhere else.

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