Want To Reach A Chinese Audience? 10 Tips For Using WeChat

This post was originally published by the Media Center Lab. Film, music, advertising — all these American media fields have recognized the value of the Chinese market. Notice you don’t see the American news industry on that list. I’m from China and use WeChat every day, but I don’t see a lot of content there that reflects what I’m learning to produce as a journalism student at the University of Southern California. So when two of my professors asked me if I wanted to launch a WeChat account for USC’s student-run news outlet Annenberg Media, I was pumped. In case you’re not familiar, WeChat is most popular messaging app in China, with more than 768 million users logging in daily, according to numbers the company released at the end of 2016. With 889 million monthly active users, it’s also one of the most popular chat apps in the world. I would
Continue reading "Want To Reach A Chinese Audience? 10 Tips For Using WeChat"

Want To Reach A Chinese Audience? 10 Tips For Using WeChat

This post was originally published by the Media Center Lab.

Film, music, advertising — all these American media fields have recognized the value of the Chinese market. Notice you don’t see the American news industry on that list. I’m from China and use WeChat every day, but I don’t see a lot of content there that reflects what I’m learning to produce as a journalism student at the University of Southern California. So when two of my professors asked me if I wanted to launch a WeChat account for USC’s student-run news outlet Annenberg Media, I was pumped.

In case you’re not familiar, WeChat is most popular messaging app in China, with more than 768 million users logging in daily, according to numbers the company released at the end of 2016. With 889 million monthly active users, it’s also one of the most popular chat apps in the world. I would

Continue reading “Want To Reach A Chinese Audience? 10 Tips For Using WeChat”