Amazon Begins Review for $1B Global Media Biz

Amazon is on the hunt for a new media buying agency to handle its global work. According to people familiar with the situation, the $136 billion Seattle-based ecommerce giant has issued a request for proposal for an agency tasked with duties for the brand's nearly $1 billion worldwide account. Last year, Amazon spent $520.4 million on measured media in the U.S. alone, up 24% from 2015, according to Kantar Media. The company is focusing on increased international expansion in markets such as India. A spokesman for Amazon did not return calls requesting comment. Adweek reported the news earlier on Friday. Continue reading at

What this iCrossing Leader Learned About Programmatic by Owning a Bar

Turns out, you can learn a thing or two about programmatic advertising from slinging beers in the Bronx. At least, that was the case for Amanda Betsold, head of programmatic at digital marketing shop iCrossing. Betsold owned a craft beer bar on City Island in the Bronx for over four years until she sold it in 2016. And along the way, she picked up some lessons that were suprisingly applicable to media. Here's what she learned. If you're a beer bar, don't try to be a wine bar. Continue reading at

Google Profits Drop $2.7B on the Back of EU Fine, While Brand Safety Has Zero Impact

Alphabet-owned Google saw its advertising revenue surge once again thanks in large part to its stranglehold on search advertising, YouTube and its digital ad business, the company said Monday during its second quarter earnings call. Overall, Google saw revenue of $26 billion for the quarter ending June 30, a 21% uptick from the same time last year. Although revenue was up, Google's stock was down in after-hours trading to roughly $968. Not because of brand safety issues, but because of a massive fine levied by the European Commission. Continue reading at

Three Reasons Abercrombie Has (Finally) Jumped on E-Commerce in China

Could China be Abercrombie & Fitch's best bet for the future? The struggling clothing brand and its kids' line launches this month on China's Tmall, the huge online shopping center operated by Alibaba Group, a sign that the company is pushing for a piece of the world's biggest e-commerce market. Abercrombie, trying to boost sagging sales, has changed its image from tacky, '90s teenage-sex brand to something more hipster-friendly that nods to its 125-year-old heritage (think sports and hunting), with a renewed focus on fabrics and fit. But the transformation is proving harder to pull off in the U.S. than in mainland China, where Abercrombie launched just three years ago and where consumers are still getting a feel for it. While China has only 10 physical locations, it's gaining steam there instead of losing it, while in the U.S., Abercrombie is closing 60 stores this year. Continue reading at

‘Ad Tech Armageddon:’ Sizmek Acquires Rocket Fuel In $145m Deal

Sizmek said Tuesday that it has agreed to purchase Rocket Fuel in a $145 million deal. The move comes just one day after Rubicon Project snagged nToggle for $38.5 million and as an expected ad tech consolidation looms. Randy Wooten, CEO of Rocket Fuel, previously told Ad Age in a April 2016 interview that consolidation in the industry was imminent, going as far as calling it an "ad tech armageddon." "There are 4,000 ad tech companies in the Lumascape," Wooten previously told Ad Age. "Four thousand ad-tech companies all trying to get their little piece. A lot of them are public, but there isn't a lot of money out there for these ad tech companies to come out and build their next new thing." Continue reading at

Augmented Reality: Marketing’s Trillion-Dollar Opportunity

As traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be omnipresent. Within this decade, augmented reality is going to change the way the always-connected consumer works, shops and plays. Once contextual marketing seamlessly transitions to commerce, it will be trusted brandsand the savvy marketers who manage themthat help consumers augment their world with tailored experiences to enhance their daily lives. Last year, American adults set new records of media consumption by ingesting 10 hours and 39 minutes of media per day. As pervasive as media is today, new technologies are seeking ways to connect and empower consumers continuously throughout their 17.2 waking hours per day. According to Citi GPS, digital reality is quickly growing into a new trillion-dollar market with annual revenues of $692 billion expected by 2025. Most people believe augmented reality means adding something to the real Continue reading "Augmented Reality: Marketing’s Trillion-Dollar Opportunity"