Facebook Now Lets Marketers Serve Ads to People Who Visit Their Real-Life Stores


Facebook will now let advertisers put digital ads in front of people who previously visited their real-life stores or those of their competitors. Although companies like Google offer offline measurement that helps marketers figure out whether their online ads led to physical store purchases, Facebook is now serving ads to people based on their physical travels. Its advertisers can also buy against larger groups of so-called lookalike audiences that resemble physical-store visitors in certain ways , or exclude people who have already visitied certain retailers -- for promotions aimed at new customers, for example. Large Facebook advertisers can also serve ads to people who actually made offline purchases, as well as to their lookalikes. Continue reading at AdAge.com

Zenefits Moves to Shed Scandals, Transform Image


While most people may not know exactly what Zenefits does, it's likely they know about the hits it took last winter. They included: regulatory hurdles, accusations that it violated insurance-provider licensing regulations, layoffs, leadership changes and that issue it had with employees' penchant for sex in the stairwells. Now Zenefits, which describes itself as a software company geared to HR departments, is making over its image with a new logo (same name, different look), an event that features marquee names such as Arianna Huffington and venture capitalist Ben Horowitz, and a pivot in how it does business. Zenefits' software helps companies manage payroll and provide employees access to things like their benefits and vacation time. It gives this software away for "free" in exchange for helping said companies acquire health insurance. Investors once valued Zenefits, which launched in 2013, at $4.5 billion (it's since lost half its valuation). Continue Continue reading "Zenefits Moves to Shed Scandals, Transform Image"

Amazon Blames Your Random Baby Email on a ‘Technical Glitch’


In the future, Amazon may very well know we're pregnant before we do. But for today, an email appearing to be from the tech giant has confused a lot of people by alerting them to a purchase from their (often nonexistent) baby registries. The email, which went to a wide swath of people if Twitter is any indicationmen and women, expecting or nottold users that someone had recently purchased items off their registry. For some, hilarity ensued: Continue reading at AdAge.com

Not Exactly Data-Driven Marketing: Amazon Blames Your Random Baby Email on a ‘Technical Glitch’


In the future, Amazon may very well know we're pregnant before we do. But for today, an email appearing to be from tech giant just confused a lot of people by alerting them to a purchase from their (often nonexistent) baby registries. The email, which went to a wide swath of people if Twitter is any indication -- men and women, expecting or not -- told users that someone had recently purchased items off their baby registry. Continue reading at AdAge.com

Customer Experience: Are Silos Still Tripping You Up?


In the world of digital marketing, the pursuit of complete integration is nearly as old as mainframes. However, as technological capabilities continue to evolve, the concept of complete integration takes on a whole new meaningand a whole new level of importance. Companies today need to provide customers with a superior digital experience that is differentiated and seamless from end to end. This requires tight integration from the front office to the back office, particularly for the areas of sales, marketing, service and fulfillment, in order to achieve the needed speed to market, improve campaign cycle times and enable faster insights to action. And what's more, it's not as hard to do as you might think. Achieving end-to-end really means closing the loop that includes strategy, insights, creative, technology and efficient delivery across all channels. And although most large companies have already achieved a fairly high level of integration within individual Continue reading "Customer Experience: Are Silos Still Tripping You Up?"

Apple’s Move to Kill Cookies Brings Plea From Six Major Trade Associations


Six major advertising trade groups have sent Apple a letter opposing its plan to limit cookies on the next version of its Safari browser. In short, cookies will operate on users' Safari browsers as they always have, but with one significant caveat: Apple will purge all their data after 24 hours. Previously, marketers and ad-tech companies could access cookies' data for 30 days. The update on cookies, dubbed Intelligent Tracking Prevention or ITP, is due in the version of Safari coming out this fall on both desktop and mobile. Continue reading at AdAge.com

Lululemon Woos Men With First Campaign


Lululemon is making good on its promise last month to deliver a new marketing campaign aimed squarely at men. On Thursday, the Vancouver-based sportswear brand is releasing "Strength to Be," which, like the retailer's overarching brand campaign "This Is Yoga," is more-message than product-focused. "It's an evolution of the same thinking as 'This Is Yoga,'" says Karl Aaker, director of men's brand at 19-year-old Lululemon. "But this is a message directed uniquely at a male audience." While announcing second-quarter earnings last month, Lululemon CEO Laurent Potdevin noted rising sales and untapped potential in the men's business, one of Lululemon's "best-kept secrets." The company has seen success with its "ABC" (anti-ball-crushing) pants, for example. Continue reading at AdAge.com