Grammy Awards partner with CBS for digital experience
In these heady two-or-three-screen days, the Grammy Awards are a classic case study for how an overdose of social media engagement can pay off Nielsen-wise. And this year, the tradition continues -- as does the tradition of struggling to get live performances online after the show.
How SyFy brought the young to Being Human with Twitter
The current state of social media is sophisticated enough to have a sense of what works but still remain open to experimentation. SyFy's experiments when it came to launching season two of Being Human included promoted topics on Twitter and trying to tempt Neil Patrick Harris. 
News Round-Up: Nikki Finke, Star Wars and tequila
In case you missed it: Feared entertainment journalist Nikki Finke is now using YouTube to personally lambaste Hollywood, Star Wars Uncut gets an official director's cut, and the guys behind White Collar Brawler find a way to get paid to drink tequila on camera. 
Want to create an ARG? There may soon be an app for that
Lonelygirl15 writer and ARG creator Jan Libby is currently seeking Kickstarter funds for a new alternate reality game experience called Snow Town, but the underlying technology could become a secret weapon for creating transmedia experiences. 
ESL instruction videos teaching more than English on YouTube
One of the more overlooked corners of the YouTube community, it turns out, is also one of the more genuinely useful ones. And in one man's case, the English-as-a-second-language instructional videos were the key to helping him with a different problem: Recovering from a stroke. 
The IAWTV Awards nominees mix up the professional and independent
The IAWTV hit a major milestone in its evolution this week with the announcement of the first-ever nominees for the IAWTV Awards, honoring excellence in web video content and representing the web series world with a strong mix of independent and professionally-produced content. 
The web video fan’s holiday gift guide
We've already told you what to get the cord cutters in your life -- but what about the web video enthusiast? Here are several suggestions based on ages, interests and more, ranging from toys to T-shirts to DVDs. 
Why we’re going to keep calling them “web series”
As long as there have been web series, people have debated whether the term is inaccurate and derogatory. But when you talk to those working in the industry, it becomes clear that the term is here to stay -- and that it's a good thing.
Millions using YouTube Editor to enhance videos after posting
As YouTube continues evolving from a user-generated content repository to a haven for professionally produced content, so do its tools. Thanks to the new Edit Video feature in the YouTube Editor, users have the ability to adjust the quality of previously posted videos, even automatically. 
Transmedia fail: Top Chef: Last Chance Kitchen
Premiering this week, Top Chef: Last Chance Kitchen is an online-only series in which chefs eliminated from the TV show get a chance to return to the competition. But as a case study in integrating web content into a series, it's a potential disaster. 
Peter Jackson revs up Hobbit fanboys with production diaries
How do you keep buzz going for one of the most anticipated films of the decade, when the film doesn't come out for over a year? Peter Jackson and the crew of The Hobbit have found the answer -- thanks to Facebook. 
Betabeat shows the VC pitch process in The Pitch
Tech blog Betabeat has launched its first original web series, The Pitch, which documents the process of pitching a startup concept to venture capitalists. It's a story with its own natural drama -- funding and a cash prize are on the line. 
