- Emails notify donors and interested parties about what your nonprofit has been up to, which can mobilize volunteers and increase donations. Keeping followers in the loop about your organization Continue reading "5 Examples of Great Nonprofit Email Subject Lines (and Why They’re Awesome)"
You, a nonprofit employee, are preparing for the biggest fundraising event of the year: giving season. Website call to actions? Check. Social media ramped up? Check. Game face? Double check. All that’s left is email. Between the newsletters and narratives, email subject lines sometimes get neglected as a fundraising tactic. By doing so, nonprofits miss an opportunity to leave a lasting impression on their donors. Think of email subject lines as the elevator pitch of your nonprofit. You have mere seconds to strategically “sell” your nonprofit to users, so you need to pack a lot of punch in a just few words. In case you’re not convinced, let’s start out with the big picture. Why should nonprofits care about email marketing?