If there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation).
In Google’s The Keyword blog, Google product manager Prem Ramaswami says about this new feature, “We’ve seen people’s generosity throughout 2017, especially in times of crisis and need. And earlier this year, we made a commitment to continue to bring the best of our people, products, and philanthropy to make an impact and help create opportunity for everyone.” Think about how this can translate to hard numbers for your nonprofit. For most of our nonprofit clients, Google search is their top source of traffic. So, when people are
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