As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread


Microsoft has joined the Coalition for Better Ads, an industry association trying to improve online marketing before frustration drives more consumers to block digital ads themselves. The move suggests that Microsoft's Edge browser could eventually unilaterally block ads that coalition research has deemed annoying. Google, another coalition member, has already confirmed that its Chrome browser will start "filtering" annoying ads early next year. (The term "blocking" carries a lot of baggage.) Continue reading at AdAge.com

Charlottesville Fallout: Google Decides to Boot Daily Stormer Site After Three Hours


A website that describes itself as "The World's Most Genocidal Republican Website" and includes sections titled "Jewish Problem" and "Race War" became a hot potato for prominent web-hosting brands after its coverage of the violence in Charlottesville, Va. Critics used Twitter to call on GoDaddy to drop the site, Daily Stormer, after it published a crude, negative article about the young woman, Heather Heyer, who died Saturday protesting white nationalists. GoDaddy agreed: Continue reading at AdAge.com

Video: Here’s What Life Without Uber Looks Like


Uber's barrage of bad press this year has posed the question: Could its dominance among ride-hailing apps ever be broken? And what would come after? In Austin, Texas, where Uber and Lyft have suspended operations over a local requirement to fingerprint drivers, Ad Age and CNN recently found Uber addicts getting around more or less just fine with the alternatives that have moved in. We also heard a vision for the uber Uber app. Producer: Alfredo Alcntara. Editor: David Hall. Continue reading at AdAge.com

#TBT: McDonald’s and Trump Were Friends in This Big N’ Tasty Ad (Co-Starring Grimace)


A tweet on the @McDonaldsCorp feed Thursday morning called Donald Trump "a disgusting excuse of a President," adding that "we would love to have @BarackObama back." Also: "you have tiny hands." McDonald's quickly deleted the tweet and said Twitter had notified the company that its account had been hacked, perhaps avoiding the kind of Twitter war with the president that has caught up marketers such as Nordstrom. In addition to reminding marketers that stuff happens on social media, the incident resurfaced memories of a happier encounter between McDonald's and Mr. Trump, who co-starred with Grimace in this ad for the chain. Continue reading at AdAge.com

Adblock Plus Names ‘Acceptable Ads’ Committee, but Some Members Don’t Seem Enthusiastic


Adblock Plus parent Eyeo on Wednesday said Conde Nast and Dell were among the companies that had agreed to join its Acceptable Ads Committee, which decides which ads the software blocks and which it lets through. Eyeo has been working on filling the committee since at least October 2015, when it announced its aim to form "a completely independent review board to take over, enforce and oversee our Acceptable Ads initiative." "Although Acceptable Ads has always been debated and conducted in an open and public forum, we're going that extra mile and removing ourselves entirely from the equation," the for-profit company wrote in a blog post then. "Adblock Plus has no more say in what is deemed 'acceptable,' and we have no say in who gets whitelisted." Continue reading at AdAge.com

Premium Publishers Tell P&G’s Pritchard They Can Solve His Digital Ad Problems


An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess. P&G Chief Brand Officer Marc Pritchard last month told the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Fla., that the marketer would stop paying for any digital media, ad tech services, agencies or others that don't adhere to industry standards for fraud protection, viewability and third-party verification. "The days of giving digital a pass are over," Mr. Pritchard said, asking other marketers to take the same line. "It's time to grow up. It's time for action." Continue reading at AdAge.com

POLL: Will P&G’s Forceful Call to Arms Reform the Digital Ad Economy?


Procter & Gamble Chief Brand Officer Marc Pritchard has unleashed a broadside against the way things are done in digital advertising. "The days of giving digital a pass are over," Mr. Pritchard told the Interactive Advertising Bureau's recent annual leadership meeting. "It's time to grow up. It's time for action." P&G, the biggest advertiser in the world, is re-examining all media-agency contracts after it found a surprise in at least one and making all partners use industry-standard viewability metrics, fraud protection and third-party verification. Mr. Pritchard pleaded with other marketers to do the same. "Don't accept the excuses," he said. "Don't wait for someone else to move. ... There is tremendous power in the collective force of our industry." Continue reading at AdAge.com