- The choice to target the evening commute is a really, really smart one. I’ve argued this before, but I think it’s safe to assume that there might be considerable overlap between the audiences of The New York Times and Vox.com. As such, a move to complement The Daily is significantly more prudent than engaging it as a direct competitor. In any case, even if the overlap was small, the evening commute remains untapped by the daily news podcast to begin with — aside from Mike Pesca’s The Gist, of course, which isn’t really playing the same game anyway. It’s a safer, and therefore more reliable, base to build from, and besides, Today, Explained could always expand with an a.m. version at some point in the future. (Same goes with The Daily and a p.m. version, a prospect that it has previously explored with breaking news specials.Continue reading "Today, Explained, explained: Vox enters the daily news podcast race with a comma-happy, personality-driven show"
- In 2017, Relay FM saw its revenue grow by 23 percent compared to Continue reading "Subcast wants to bring podcast publishers and smart-speaker users together"
Welcome to Hot Pod, a newsletter about podcasts. This is issue 146, published January 9, 2018. Just a heads up: I’m told that the Interactive Advertising Bureau (IAB) will indeed be publishing a 2018 update to its podcast advertising study, which means we’ll be able to get at least one contiguous read of the industry’s year-over-year ad revenue growth. As a reminder, the IAB’s inaugural podcast advertising report, which dropped last summer, found that the industry brought in $119 million in 2016 and was projected to bring in $220 million by the end of 2017. We’ll see how that projection holds up. And once again, the report’s methodology revolves around the study a bundle of major podcast publishers, which means that it’s Continue reading "What the rise of the smart speaker might mean for podcasts (and on-demand audio in general)"
Welcome to Hot Pod, a newsletter about podcasts. This is issue 145, published January 2, 2018. Happy New Year everybody! Let’s, uh, see where this one goes. Digits to start the year. As always, we begin with the question: is the industry growing, and if so, how? Here are two numbers I’m using to keep track:
- Audience: 67 million U.S. monthly listeners, according to Edison and Triton Digital’s annual Infinite Dial report, which gives the industry its clearest number to beat. That’s up from 57 million in 2016, and if you want to go further back, up from 32 million in 2013, the year before the iOS 8 rollout and Serial.
- Advertising: The industry was projected to beat $220 Continue reading "Apple Podcast Analytics is finally live (and with it, the ability to see how many people are skipping ads)"