Googly eyed. You might have already heard about Google’s new strategy around podcast servicing on Android devices — I briefly linked to it last week after my whole spiel on the Apple HomePod — that the search giant announced through the content marketing blog of Pacific Content, the Canadian branded podcast studio. The announcement was broken out into five parts, and if you haven’t read them already, you absolutely should. You can find the first entry here, and then work outward from there.
But if you need a TLDR: Google’s apparent mission statement is “to help double the amount of podcast listening in the world over the next couple years,” and by that they mean to do to the untapped masses of potential podcast-consuming Android users what Apple did to potential podcast-consuming iOS users back in 2015 when it started distributing the stuff through iTunes. Of course, Google will Continue reading “Google wants to do for podcasts on Android what Apple did for podcasts on iOS”
- The share of Canadians that listened to podcasts within the last month — the key track I follow — is 28 percent, which is three percentage points higher than the U.S. Keep in mind of the absolutes: Canada’s population is a fraction of the United States’.
- However, familiarity with the term “podcasting” is slightly lower: 61 percent of Canadians, three percentage points lower than the U.S.
- For weekly Canadian podcast listeners, the average number of podcasts consumed per week is Continue reading "True podcast love, in all of us command: This is how Canada listens to podcasts"
Welcome to Hot Pod, a newsletter about podcasts. This is issue 157, published April 3, 2018. Wondery raises $5 million in Series A. The round was led by Greycroft, Lerer Hippeau Ventures and Advancit Capital, with the participation of BAM Ventures, Watertower Ventures, BDMI, and Fox Networks Group. It’s worth a reminder that Hernan Lopez, Wondery’s CEO, is the former head of Fox International Channels, and Fox invested in the initial rollout of the company. The Hollywood Reporter was given the exclusive. Note the following line: “Los Angeles-based Wondery has focused on building a pipeline of projects that can be adapted into film and television projects. It has optioned four of its series, including Sword and Scale and Tides of History, which are Continue reading "NPR brags about its ratings (and its podcast-to-broadcast crossovers)"