Chipotle is marketing itself as a “purpose-driven lifestyle brand” at a time when brands are trying to enter their customers’ daily lives.
No longer anonymously run, Sleeping Giants continues its mission of alerting companies to where their digital ads end up.
In a letter to the Federal Trade Commission, Edward J. Markey and Richard Blumenthal expressed concern that Samba TV wasn’t transparent with viewers about data it collected.
Mr. Sorrell and his new firm, S4 Capital, beat out the advertising giant, his former company, for the purchase of MediaMonks.
Mr. Sorrell, who reigned at the advertising conglomerate for more than three decades before being pushed out, has created a new company and is bidding against WPP for a Dutch marketing firm.